Mission Statement Initiates Concerns
Recalling the mission statement of SONY, Inc., “SONY’s mission is to become a leading global provider of networked consumer electronics, entertainment and services” (SONY, 2009, pg.15). This thoughtful corporate image has a number of reasons to attract consumers. What aspects make products better than other competitors? While the mission statement is appealing, it only favors a certain group of customers. Therefore, the environmental friendly competition and financial competition result in the long-term concern: marketing strategy. How should Sony Ericsson plan their marketing strategy to remain competitive in the market?
Brand Competition and Financial Surges on Ordinary Earning Report
The global economy remained remarkably weak and there was ...
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...l communication, March 9, 2010). Hanlin Zhang said: “The high price of product, weak compatibility and less intellectual function are the reasons leading Sony Ericsson marketing share going down, as the result, less sale indicates less income” (Hanlin, personal communication, March 9, 2010). Both of them point out the financial difficulties and less innovation ability that Sony Ericsson may face.
To summarize, my vital marketing strategy will based on the two competition , environmental issue and financial concern. I suggest that they enhance the product fix and product innovation. Within the fields of environmental issues, Sony Ericsson needs to develop R&D regarding the ever changing environmental. The different opportunities give them the chance to win the future market and gain marketing share, but to do so. Market strategy need to implement first.
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