Product Category Analysis
Product History:
Ice cream is believed to have been made in China in 300 B.C, it was later introduced in to Europe via Italy within the thirteen century. Ice cream back then was made by taking sweet cream, custard that was then cooled down with ice. At first it was eaten by only the elite since they had access to ice therefore it was a rare treat. In the late 19th century it was consumed by Americans across all socio economic levels. There have been many technological innovations that have increased the sales of ice cream over the years. With the invention of the of steam power, mechanical refrigerators, homogenizer, electric power and motors, packing machines and new freezing process equipment the ice cream process has improved. Due to the ongoing technological advances, today’s total frozen dairy annual production in the Unites States alone is more than 1.6 billion gallons. As time and technology progressed, ice cream flavors such as Pistachio, Rocky Road, Chunky Monkey and many more have been introduced. Over the years there have been many companies that have succeeded, 40% of companies are made out of regional and local companies, 20% are made out of private label companies, and the remaining 40% are made of industry leaders such as Unilever, Nestle and of course Blue Bell. These companies are industry leaders that have not suffered greatly over the years. There was a period from 2000 to 2003 that companies added more flavors to increase their sales. In the United States the ice cream market has stayed pretty much flat, with some decreases in sales in 2009 due to the recession. The sales have not decreased much that it has greatly affected the market. The ice cream market is predicted to increase sa...
... middle of paper ...
...ost serious public health challenges of the 21st century. Overweight children are likely to become obese adults and they are more likely to develop diabetes and cardiovascular diseases at a younger age, which in turn are associated with a higher chance of premature death and disability. A major cause of obesity is an increased intake of highly fattening foods, without physical activity to burn the fat, which of course leads to an unhealthy increase in weight. Adult and children’s choices, in regards to diet and physical activity habits are influenced by their surrounding environment. Companies know that ice cream can’t be classified as being healthy but many companies worked to put out new products that have reduced far, sugar, reduced carbohydrates and added in calcium. They do this to meet the demand of consumers that are looking to live a healthier lifestyle.
The American diet has changed dramatically in the past couple centuries and so has the restaurant industry. The result of this change in Americans actions and diets is a rising obesity rate among children. In the 1970s, the childhood obesity rate was five percent of children (2-19 years old). The obesity rates doubled in the 1980s and by 2008 16.9% of children were obese (Grossklavs and Marvlesin). The percentage of obese children has more than tripled in the last 40 years. The growing epidemic is dangerous and alarming. There are many factors that contribute to the dramatic rise of obesity children. As obesity has grown, so has the fast food industry. “Between 1977 and 1995, the percentage of meals and snacks eaten at fast food restaurants doubled,” (...
Traditional Manufacturers are the ice cream manufacturers of the erstwhile USSR which were privatized in the wake of the dissolution of USSR. They prefer using natural ingredients as compared to MNC’s who use preservatives. They have traditionally not been strong proponents of Marketing and their marketing expenses constitute 1 % of their overall revenue. They have been the market leaders in the Russian markets till date but most of them have old plants and technologies.
Ice cream in Russia is a very profitable business. Profit margins range between 15 and 20 %. This profit can be even greater when creating a premium product. Ice-Fili’s product value lies within raw material acquisition. Since the content of fat applied in the creation of ice cream is higher in Russian ice cream, the product is of better taste quality and unique flavor. With the Russian public placing more alarm on preservatives in edibles rather than fat content, this gives Ice-Fili an advantage over foreign competitors. In fact, Ice-Fili was the only ice cream producer awarded at the 2002 Moscow World Food exhibition for its brand Eralash. To market such prestige could help increase brand loyalty amongst customers. Ice-Fili also enjoys rather favorable brand recognition. The Lakomka brand is hailed as one of three most recognized ice cream brands in Russia....
David S. Ludwig (2010) warms of the severity of the childhood obesity issue and goes to explain that the “environmental factors” are promoting the unhealthy lifestyle. He also states and believes that there should be more regulation when it comes to unhealthy foods being marketed towards children. Parents are actually receiving false information about the food they are giving to children, while in their mind, they are doing the right thing. Ludwig also points out that the government is supporting processed foods and farm subsides. One major point Ludwig suggests is that cut in sport and physical activity in schools because of
The human body requires the intake of food in order to function properly. The foods that we decide to eat has an effect on the ability to use are mind, are strength, and even how prone we are to getting sick or hurt. Eating to much of the wrong foods, with little or no exercise can cause the silent but deadly epidemic of obesity in children and in teens. In the past, obesity was just known as a condition that only affected adults. In this generation the youths are becoming more prone to obesity. In 1995 an average of 18 million children all around the world was categorized as being overweight (Rabbitt, Aifric, and Imelda Coyne 731). In a Childhood Obesity Interventions article it says that 17% (12.5 million) of children in the United States is considered to be obese (Rabbitt, Aifric, and Imelda Coyne 731). This outrageous number of overweight children in the world is almost tripled in 2010, where 43 million children under 5 are considered to be overweight (Rabbitt, Aifric, and Imelda Coyne 731). Another staggering statistic is more than 60% percent of the children that are classified as overweight before they reach puberty, will be overweight as they become adults (Rabbitt, Aifric, and Imelda Coyne 731). This leads us to the most stifling fact of there being 2.8 million people in the world that die from being overweight or obese each year (Rabbitt, Aifric, and Imelda Coyne 731). These shocking statistics show how dangerous obesity really is, and should urge everyone to fight against this epidemic.
Tom Harkin, US congressman from Iowa, says that obesity now contributes to the death of more than 360,000 Americans a year. The incidence of childhood obesity is now at epidemic levels. Alarm bells are going off all over the place, but our government has basically done nothing. The obesity rate has risen to epidemic proportions in the United States. Communities across the country, recognizing obesity as an issue of serious public health concern, are looking for innovative ways to halt the increasing rate of obesity (Davis 260). The rising prevalence of childhood and adult obesity can be explained in part by changes in our environment over the last 30 years; in particular, the unlimited supply of convenient, highly palatable and energy-dense foods, coupled with a lifestyle typified by low physical activity (Farooqui 5-7). Childhood obesity in America is a growing epidemic--because of advertisement of fast food, lack of physical activities, and parental control--that has lasting psychological effects.
However, there is more at stake here than what these two groups ultimately believe to be true. The percentage of obese children in the United States has risen from 5% in 1980 to almost 20% in 2012. Factors such as food choices and fitness levels are contributing greatly to this problem. Obese children eventually become obese adults and bring along with them many adverse medical conditions. These medical conditions such as diabetes are known to be severe and place a shorter life expectancy on the people it affects. Ultimately, what is at stake here is childhood obesity is on the rise in the United States due to people’s failure to eat the proper foods and as a result of children followin...
Some researchers claim that more than 300,000 Americans are dying due to obesity every year and the number is rising annually. That is a huge number and it can be fixed a number of ways but some individuals are lazy some can’t lose the weight because of medical reason. Obesity causes disease from diabetes to heart disease and in some cases death. Obesity in children is growing problems to children who are obese have a higher chance to get diabetes or heart failure. The school environment is one of several settings that can influence children’s food choices and eating habits. Schools can ensure that the available food and beverage options are healthy and help young people eat food that meets dietary recommendations for fruits, vegetables, whole grains, and nonfat or low-fat dairy products.
Childhood obesity is a serious problem among American children. Some doctors are even calling childhood obesity an epidemic because of the large percentage of children being diagnosed each year as either overweight or obese. “According to DASH sixteen to thirty-three percent of American children each year is being told they are obese.” (Childhood Obesity) There is only a small percentage, approximately one percent, of those children who are obese due to physical or health related issues; although, a condition that is this serious, like obesity, could have been prevented. With close monitoring and choosing a healthier lifestyle there would be no reason to have such a high obesity rate in the United States (Caryn). Unfortunately, for these children that are now considered to be obese, they could possibly be facing some serious health conditions, such as heart disease, diabetes, and some types of cancers. All of these diseases have been linked to obesity through research. These children never asked for this to happen to them; however, it has happened, and now they will either live their entire life being obese, or they will be forced to reverse what has already been done (Childhood Obesity).
Product: "To make, distribute and sell the finest quality all natural ice cream and related products in a wide variety of innovative flavours made from Vermont dairy products."
Food is a major part of everyone’s everyday life. It’s hard to imagine life without the chocolate cake on your fingers or a carne asada taco in your mouth. Enjoying delicious desserts and fast food seem extremely magnificent to eat and spend money buying them. Although, there have been many controversies in the United States on how it’s the largest country with the most obesity regarding children, which affects their health, many people are still going throughout their day snacking. Many people in America are having full course meals with thousands of calories in one sitting not knowing the short term or long term side effects that are going to take a huge toll on their lives. Food is delicious, but it comes with a secret behind the savoriness/sweetness.
In this paper, I will be talking about the cupcake industry and economic sector. What its current and future growth rate is along with its trends, competitors and finances. In addition, I will touch base on the data that was found for this research paper. I will elaborate on the where, what, why and when to further show my reasoning for using the data.
ice cream belonging to the premium category. Based on our analysis, we have identified two major
One of the chief causes is unhealthy diets. On one hand, there are high-calorie foods in daily diets like chocolates, sugar, cheese and butter. Teenagers eat more and more high-fat burgers and pizza in fast food restaurants. For example, according to Altman and Leitch (2012), in Mexico, students drink cola rather than water due to the short of hygienic drinking water. Coca cola made agreements with many schools that they would exclusively sell Coca cola inside the schools. Therefore, Mexicans are considering being the most obese country which will have 70% overweight people including 30% obsess in the future. (Altman and Leitch,2012). The foods most commonly eaten by over 80% of kids are white bread, savoury snacks, chips, biscuits and chocolate confectionery. Besides, almost 20% kids do not eat any fruit at all. In general, kids eat about half the recommended five portions of fruit and vegetables a day. On the other hand, some people judge traditional food healthier; however, some traditional foods are extremely oily as well. For example, Chinese pay attention to use oil to heat the ingredients quickly. This makes the food fairly oily and high-fat. Furthermore, diets today are changing according to ...
Therefore, our ice cream business will continue operating and sustainable because whenever have different age of populations then there have the durable opportunity of ice cream business.