First off, advertisements aim to deceive United States inhabitants into thinking that they can move up the social stratification. Jack Solomon, a semiotician depicts, “Americans, dream of rising above the crowd, of attaining a social summit beyond the reach of ordinary citizens. And therein lies the par...
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... longer such thing as “The American Dream.”
Based on the close analyzation of two different advertisements one can conclude that marketing means promote the false belief that “The American Dream” still endures by using patriotism to allure customers into thinking that to belong and to attain upward social mobility they must buy their products. What once started as a dream of an activist lost its meaning throughout time. Before, this concept was a journey rather than a destination. Martin Luther King gave hope to the hopeless. He inspired the oppressed to seek a better way of life. A better way of life signified winning over people’s respect. Now, a better way of life is considered having luxuries and fame. Now “The American Dream” is solely a notion without meaning, without an accurate representation other than that false depiction portrayed by companies.
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