First, nursing homes serve people who need medical care in addition to personal care. Nursing homes provide skilled nursing care. In 2014, the United States had 15,600 Medicare and Medicaid certified nursing homes and 1.7 million nursing-home beds exist in the United States (Centers for Disease Control, 2014). Nursing homes care for those who are in poor health and old people. Many nursing home residents suffer from chronic and acute diseases. In 2004, the United States spent about $135 billion on long term care (Congressional Budget Office, 2004). Most of this money went to nursing home care. Nursing homes serve as an important resource for older people who can no longer live on their own. The quality of nursing homes has improved in the past few years.
Older people in nursing homes value autonomy and privacy. Institutions should allow people to control some private space. Some nursing homes do this. They manage to create a homelike atmosphere. Older people in these settings...
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.... When caregivers decide the best place for a loved one is in a nursing home, a caregiver wants to know that he is sending his loved one to a reliable and safe place to live. Staff that are friendly and encourage residents to be active in programs may also be viewed as more favorable in showing compassion and providing a comfortable environment.
Moreover, develop advertisements for the identified target population. This could be in the form of television commercials, newspaper ads, one-page handouts and flyers. Madison Hawthorne suggests obtaining success stories from family members of clients living at the facility to share and use in developing marketing materials. Marketing materials should convey through picture and writing how the nursing home meets client needs (Hearst Newspapers). The best thing you can do to bring in customers is to provide quality service.
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