Hyundai Genesis Coupe 3.8: Earning the Respect it Deserves

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Following Hyundai’s “2009 North American Car of the Year”, Genesis Sedan, Mervin Balitaan believes the newly presented Hyundai Genesis Coupe 3.8 has made another step to upgrading its reputation and is aimed to win buyers who've never considered the brand. Hyundai have completed its journey from making unpromising cars in the late 1980s, to being one of today’s top companies in the auto industry (52). Even though a recent survey show only 16 percent of Americans would consider Korean automobiles, Hyundai still “sold 400,000 cars in America last year and is now the fifth-largest carmaker in the world, the fastest growing, and one of the most profitable” (52). Hyundai have shown growth with the new Genesis Coupe 3.8, along with its innovative style, safety, and performance, which have been the driving force behind its great success. The coupe’s best model, as Dan Neil points out its spectator package, has a “naturally aspirated 3.8-liter, 306-hp V-6 under the sloping hood, a six-speed automatic or manual, limited-slip differential, catgut suspension, Brembo brakes, and nineteen-inch ...

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