Hypocrisy, Masculinity, And Masculinity Essay

Hypocrisy, Masculinity, And Masculinity Essay

Length: 1183 words (3.4 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

To signify masculinity, this Chevrolet advertisement portrays many hegemonic male ideologies, such as the ability to be attractive to women, love of the outdoors and extreme sports, and confidence. The advertisement compares these ideologies to an average, shy guy, who through using a Chevrolet truck can obtain all of these hegemonic male ideologies. The advertisement utilizes the “Lynx Effect”(Feasey,2009) and sought after hegemonic male ideologies, to suggest that men strive to increase their masculinity through consuming products that reflect male hegemonic ideologies.
For decades advertisements have been targeting mens insecurities in order to persuade them into consuming their products. These insecurities are their lack of masculine hegemonic ideologies. Hegemonic being dominant and powerful traits, which when acquired, form you into the ultimate, sought after man. However a shift has occurred in how that tactic is being executed. Advertisements did and still do use hegemonic males as protagonists to show men how an “ideal” man should look and behave. However, as we can see in this advertisement, a ‘normal’ guy is the protagonist and through acquiring a new Chevrolet truck is transformed into a hegemonic male. “ ‘Until recently, it was said to be the confident hegemonic male who recommend a product to less confident men, whereas now it is clear that it is the product itself that turns the everyman into the confident protagonist (MacKinnon 2003, p. 90)’ ”(Feasey, 2009). Kyle, the protagonist in the advertisement, signifies an unconfident, nerdy, and normal guy, through his tone, wiping sweat off of his forehead, and physical characteristics such as his build, glasses, ext… “Bogle Hegarty, makes this point when she comments t...


... middle of paper ...


...which together will make you more attractive to women. Social success for men is often defined in their ability to attract lots of women, and this advertisement does a fantastic job at targeting that defining factor of masculinity; by driving home the ‘proven’ fact that with this truck you will attract more women.
This advertisements clearly highlights the male ideologies that come with obtaining a Chevrolet truck, to create feelings of insecurity towards male consumers masculinity. The advertisement uses Kyle’s failed online dating life as a platform to show how obtaining a lifestyle filled of male ideologies with a truck can turn your life around, through him becoming more confident, attractive to women, and a lover of extreme sports. All to reveal how men strive to obtain hegemonic masculine ideologies through consumerism ultimately to enhance their public image.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

The Last Of The Mohicans By James Fenimore Cooper Essay

- James Fenimore Cooper’s novel, The Last of the Mohicans, has stood the test of time due to its cunning confrontation of the issues of race in American society. Immediately from the Author’s Introduction, Cooper readily describes the Native American in an admirable light, unable to be extinguished by the prejudices of many of his readers. “In war, he is daring, boastful, cunning, ruthless, self-denying, and self-devoted; in peace, just, generous, hospitable, revengeful, superstitious, modest, and commonly chaste” (Introduction)....   [tags: Gender, Masculinity, Femininity, Man]

Better Essays
926 words (2.6 pages)

Essay about Hegemonic Masculinity : Masculinity And Masculinity

- This ideal masculine/male body is often muscular, lean, and strong and many men try to measure up. There is generally one accepted masculinity that all men should live up to, known as hegemonic masculinity. Hegemonic masculinity is the widely accepted, socially dominating masculine ideal that is often White, Western, and well-educated, middle class, breadwinning, and strong, yet lean (Baron, 2006; Wienke 1998). The reason hegemonic masculinity is embodied as a muscular and lean man is because this body type gives the impression of strength, hard work and productivity, responsibility, and above all, power (Baron, 2006; Shaw & Tan, 2014; Wienke, 1998)....   [tags: Gender, Masculinity, Hegemonic masculinity, Man]

Better Essays
1454 words (4.2 pages)

Masculinity : Masculinity And Masculinity Essay

- The running theme throughout this analysis is the notion that Bronies are challenging commonly held perceptions about masculinity. Previous sections highlight how Bronies conduct themselves around others, even in environments where conceptions of hypermasculinity are considered the norm such as the military Bronies. However, this is where the analysis begins to take a critical turn by addressing the current state of masculinity studies. Within this academic field, hegemonic masculinity serves as the primary framework of all masculinity studies which allows for alternative masculinities so long as they can rationalize their actions as masculine....   [tags: Masculinity, Gender, Man, Gender identity]

Better Essays
1035 words (3 pages)

Masculinity And Femininity And Masculinity Essay example

- Most people have their own definition or idea of what they believe femininity and masculinity means to them. Some developed their definition from things they see or hear. Namely, children can develop a meaning of masculinity or femininity based on what their parents say and how they interact with one another. More simply, parents are the first people to demonstrate or mold masculinity and femininity to their children. In addition, school can have an influence on how people interpret femininity and masculinity....   [tags: Gender, Masculinity, Male, Gender role]

Better Essays
1068 words (3.1 pages)

Masculinity : Masculinity And Femininity Essay

- While we tend to look at the world in a gendered fashion, there are differences in what’s considered masculine and feminine. In addition to varying from person to person, the concepts of masculinity and femininity also vary across time periods, across different cultures, and even across the span of an individual’s life. Kimmel pluralizes these terms to “acknowledge that masculinity and femininity mean different things to different groups of people at different times” (Kimmel; 10). He goes on further to reference sociologist R....   [tags: Gender, Masculinity, Gender studies, Man]

Better Essays
1148 words (3.3 pages)

Masculinity : Masculinity And Sexuality Essay

- The Catcher in the Rye: Questioning Masculinity and Sexuality in Society During the post war society of the 1950’s in America, uniformity and conformity were a must. Although men and women were all required to do things during WWII, after the war men and women were put into traditional roles that were reaffirmed. Not accepting these roles would make one an outcast. Society has always had certain expectations for each gender. These expectations that are set for men and women pressure them to do things that they may not be ready for....   [tags: Man, Masculinity, Gender, The Catcher in the Rye]

Better Essays
988 words (2.8 pages)

Hegemonic Masculinity And Masculinity Femininity Essay examples

- his Essay will analyse, introduce, and discuss the terms Hegemonic Masculinity and Emphasized femininity, if it still applies in modern times and the use of these concepts to comprehend the role of the man and female in Eastern Asia, in relation to post-war Japan. In order to present a clear and linear argument I will divide this essay into three parts: In the first part I will define the term hegemonic masculinity, the common traits and the influence that it has in society; the essay will continue then in explaining and outlining the term emphasized femininity....   [tags: Gender, Gender role, Masculinity, Gender studies]

Better Essays
1825 words (5.2 pages)

Feminism and Masculinity Essay

- In contemporary society, hegemonic masculinity is defined by physical strength and boldness, heterosexuality, economic independence, authority over women and other men, and an interest in sexual relationships. While most men do not embody all of these qualities, society supports hegemonic masculinity within all its institutions, including the educational institute, the religious institute and other institutes which form the ideological state apparatus. Standards of masculinity vary from time to time, from culture to culture....   [tags: Manhood Hegemonic Masculinity]

Better Essays
829 words (2.4 pages)

Essay on Masculinity and Race

- Masculinity and Race Historically, masculinity in the United States has been constructed as being White Protestant Anglo-Saxon, furthermore heterosexual and in charge of all matters, and this definition sets standards against which other men are measured an evaluated. Michael Kimmel provides a good definition: […], Young, married, white, urban heterosexual, Protestant father of college education, fully employed, of good complexion, weight and height and a recent record in sports(271). This definition refers to a so-called „hegemonic masculinity“ because it describes a man of power, in power and with power(272)....   [tags: Film Masculinity Males Image]

Better Essays
1601 words (4.6 pages)

Essay Masculinity

- Masculinity The definition of masculinity; Is the fact of being a man or having qualities considered typical of a man. I was stuck in that sentence that what is the qualities considered typical of a man. What is the quality of man, what is considered as a typical of a man. 1. Identities According to Victor, since the 1960s the challenges of feminism made men feel uneasy and confused about their power and identity. Women insisted that men had also to be more emotionally involved in relationship and take greater responsibility for domestic work and childcare....   [tags: definition of masculinity]

Better Essays
770 words (2.2 pages)