Hup Seng Insudtries Berhad is an investment holding company which is established in 1958 and it located in Johor Bahru, Malaysia. The principal activities of the subsidiaries of Hup Seng are manufactures, sales of bisuits, coffee mix, dealers in biscuits, confectionery, and other foodstuff. It is well known by produce highly quality biscuits to the market and customers. These products include cream cracker, Marie biscuits, sandwich/cookies, assorted biscuits and so on.
Due to the quality management system, the company has already got many recognition of authority in Malaysia such as it was awarded MS ISO 9001:2000 Quality System Certificate in 2003 and the Industry Product Excellence Award in year 2005 etc. Due to these honors above and excellent results in the accumulation of biscuits industry, Hup Seng has already become one of Malaysia's leading biscuit manufacturers. With an international market coverage that spans Asia, Africa, Oceania, Europe and North America, the products of Hup Seng have captured the hearts of consumers, young and old in many corners of the world (Hup Seng, 2012).
Background of firm B NESTLE Company
Since Nestle Company was founded by Henri Nestle in Switzerland in 1866 until now, during over more than140 years development, the Nestle Company has owned over 300,000 employees and operation factories in 86 countries all over the world and which is the world’s leading nutrition, health, and wellness company and one of the most successful food and beverage companies in the world. The mission of the company is Good Food, Good life which means to offer the best tasting and most reliable food and beverage to its consumers to meet their needs and wants (Nestle, 2012). At the same time, to satisfy the change ...
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United Cereal was established more than one hundred years ago in United States and it entered the European market in 1952. Through decades, the company grew with a strong commitment to “The UC Way”. “Listen to the customers”, “spot the trend make the market”, and “honoring the past while embracing the future” are the mottos, which the company strives to achieve with its every product and brand. Despite being well established for a long time, the company is still struggling in a highly competitive industry.
Procter and Gamble (P&G) and Colgate-Palmolive (C-P) are two of the largest consumer goods company in the world and have been in the industry since the 80s. The companies manufacture and market fast moving consumer goods (FMCG) such as household products, personal care and hygiene, targeting at various segments of consumers. Among the brands carried by P&G are Downy, Olay, Tide, Clairol and Bounty. Popular brands under C-P are Palmolive, Kleenex, and Colgate.
This report outlines and analyses the consumer decision process encountered when purchasing biscuits in relation to primary market research completed targeting one particular demographic of the possible market. The purpose of market research is to ensure that a businesses focus is on producing a product that meets the needs and wants of consumers, therefore it is essential to identify a potential target market and create a product that is able to be successful at all stages of the consumer decision cycle (Armstrong, Adam, Denize, Kotler, 2010, pp. 74-146). The report will explore the effects within the biscuit industry of various external factors influencing their products. Political and legal regulations, socio-cultural trends, economic shifts and the natural environment all impact a consumer’s decision making process and in turn the necessary actions of the businesses. Additionally, there are various demographic, geographic, behavioural and psychographic traits and trends of the target market that are inextricably linked to the circumstances within a marketplace and are analysed (Armstrong, Adam, Denize, Kotler, 2010, pp. 74-146).
However, this company consists a lot of brand for their all products. For example, Cocopie, Golbean, Mum’s Bake, Lot100, Koko Jelly,
The organization that which the author is currently an employee is Frito-Lay. Frito-Lay is owned and there for a part of a larger organization known as Pepsico. Frito-Lay’s mission statement is “to be the world’s favorite snack always within arms reach”. Frito-Lay is the largest and fastest growing snack food manufacturer in the United States. Frito-Lay sells 8 of the 10 top snack chip brands and sells 600 pounds of Lay's chips every minute. Frito-Lay holds leading market share in all major snack chip categories. Being such a staple in the snack food industry Frito-Lay must keep the quality of their product held at high standards.
H.J. Heinz Company, basic philosophy is “Good Food Every Day” ,and it is one of the world’s leading marketers and producers of convenient, healthy and affordable foods specializing in ketchups, sauces, soups ,meals, snacks and infant nutrition. Heinz provides superior quality taste and nutrition for each and every occasions whether in the home or in a restaurant or in the office or “on-the-go.” Heinz is a globally recognized leading branded products, which includes Heinz Ketchup, sauces, soups, pastas, beans and infant f...
Nestle and other breakfasts Cereal Company’s all too often sacrifice potential segments of the market to target one specific group, in many cases; small families and children. The front page of the Nestle website features a banner stating “Click to learn more about the new recipes of your kids favorite breakfast cereals” (Nestle). It is understandable therefore why as the RIAS Presentation suggests over 50’s feel “patronized” (RIAS) a view supported by the Millennium slides, which comment; “55% [of over 50’s] believe marketers treat them in a patronizing way.” (Millennium) An alteration of Nestlé’s advertising, packaging and consumer perception is essential, if they are to target the over 50’s. As the RIAS presentation suggests “Provide choice” (RIAS) perhaps in a variance of products, and show that Nestle “listen to customers” (RIAS) will see successful penetration of the over 50 market segment.
We have carried out a study on the F.M.C.G Company Heinz. Heinz is the most global U.S based food company, with a world-class portfolio of powerful brands holding number 1 and number 2 market positions in more than 50 worldwide markets. There are many other famous brand names in the company¡¦s portfolio besides Heinz itself, StarKist, Ore-Ida, Plasmon, and Watties. In fact, Heinz owns more than 200 brands around the world and makes over 5,700 varieties.
Rose, Hannah. (2014, Jan 08). Coffee: A cup that makes studying easier. Nestle: Good food, good life.
Nestle is a Swiss food and beverage Multi-national corporation headquartered in Vevey, Switzerland. It is the largest food company in the world measured by revenues with about 500 factories in more than 80 countries. The company consists of a powerful portfolio of brands that is driven by unrivalled research and innovation, an aim to contribute to improving the quality of consumers’ lives and a clear commitment to consistence excellence. The company succeeded in accomplishing its mission of “Good Food, Good Life” by making the use of globalization in the areas that are as follows-
Nestlé Company based in Switzerland is the largest food company in the world and makes 1.8 million USD per day just from selling bottled water, non sparkling bottled water being its most profitable commodity. Nestlé has plants of bottled water across the United States and around the world. Nestlé controls one-third of the US market and sells water under 70 different brands across the world. Some popular ones are- Deer Park, Nestlé Pure Life, Ozarka, Ice Mountain and Poland Spring.
This competitive advantage has been rendered sustainable as other players have found it difficult to catch up with the company's competitive strategy. In spite of this clear advantage, it was noted that the company faces some challenges being the world leader in soft drink distribution. The canning and bottling of the product which is done in many countries have now fallen into the hands of independent companies, thus it becomes hard for a given company to control the quality of the packaging
The transnational corporation Nestle Company founded in 1886 based in Vevey, Switzerland, sells its products in 189 countries and has manufacturing plants in 89 countries around the world, boasting an unmatched geographic presence. The company started off as an alternative to breastmilk and initially looked into other countries for an increase in global opportunities. It founded its first out of country offices in London in 1868, and due to the small size and inability of Switzerland to compensate growth manufacturing plants were built in both Britain and the United states in the late nineteenth century. A large portion of Nestlé’s globalization came in the 1900s which was when it first moved into the chocolate business after
P&G is an international and famous consumer goods founded in United States by Williams Procter and James Gamble both from the United Kingdom since 1837 about 177 years ago. P&G manufactures diversified range of product such as personal care, cleaning items, beauty product, pets food, drugs, & other beverages. Their products are sold in more than 180 countries around the world through grocery and departmental stores and retailers. They are also among the world’s most profitable consumer product company, with highest amount of sales. Their products are recognized in most part of the world. Their company have an organizational strategy to touch the live of its employees which is the major strength and competitive advantage of the company.
Unilever is the world third largest consumer goods company which produces a wide range of foods, home care and personal care products. Behind the sustained development over 8...