Reaching new people is the key to expanding a company’s image and success to heights no one could have imaged. Why does awareness play a big part in sponsorships? A study conducted by Hoek, Gendall, Jeffcoat, and Orsman found that sponsorship generated higher levels of awareness than did advertising (Shank 334). Seem rather inclusive that a sponsored event where consumers could be the...
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...ust as much effort as the other objectives. Building relationships and improving brand image gives companies the long-term aspect of success they will need for a sponsorship. Finally, competition is where we learn the scope of taking a new step that no other has done before. These reasons are why making a well thought out sponsorship can lead to unheard of success in the company and the industry.
Shank, Matthew D. Sports Marketing: A Strategic Perspective. Upper Saddle River, N.J: Pearson Prentice Hall, 2009. Print.
Deutsch, Claudia H. Ritz’s New Approach Stresses Fun Over Function. The New York Times. December 27, 2007. Web. March 14, 2014.
Hedberg, Mitch. Pineapple is next! Mitch Hedberg’s 20 best food jokes. Miscellany & Poetry. July 3, 2009. Web. March 14, 2014.
Zvents. Ritz Comedy Blitz. Colorado Springs. April 6, 2013. Web. March 14, 2014.
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