Every modern person of any age is involved with media of some sort every day. We watch TV shows, movies and commercials. Not every person actually realizes what we are actually seeing we see every time we watch TV. Modern media constantly portrays woman in a humiliating way. This proves that media tries to convey us that even in the modern world women exist as a “support staff, wives, lovers…and personal assistants”.
One of the most vivid examples, which represent the following issue are movies and TV shows which portray career-oriented women in a negative sight. Independent woman who put career as a priority in life are usually presented as unattractive, moody and, usually, single. And to increase the effect of how miserable they are, authors always introduce another, opposite to her, character, who is family oriented, devoted her life to kids and her husband. This character is usually happy with her life and this makes the image of career-oriented woman even more pathetic. It is clear that the media tries to persuade us that there is something wrong with women choosing career over family. Lots of shows want us to remember that women “can’t have it all”. The main flaw of this idea, is that there are many examples of famous women who actually made a fabulous career and at the same time are considered as happy mothers and wives.
In the book by Katie Milestone and Anneke Meyer “Production, Gender and Popular Culture” in the part which is titled as The post-war explosion of cultural work, authors focus on the connection between gender and cultural work. They examine the multi-award-winning drama series Mad Men produced in the United States. The show was first aired in 2007, although the set p...
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...an the household. The guy is yelling at the girl for not being able to work some device. The question “Is it always illegal to kill a woman?” clearly means that sometimes women do such ridiculous things that men should be forgiven for being angry. An ad with a naked girl laying on the floor next to the shoe was originally posted in Playboy magazine (definitely targeting male audience) in the No Comment section in 1974. This advertising remains confusing for people till modern times, however one thing is clear. Women’s body has been objectificated literally to the level of men’s shoes. This tendency didn’t change over time and modern advertising still uses female bodies to make advertising more attractive. The only difference which did actually occur is that advertising has got more sexual references than it was in the previous century.
Description of Burger King ads
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