Analysis Of Tackling Women Objectification Of Women

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Tackling Women Objectification Takes a Wrong Turn The objectification of women in the media and women voluntarily subjecting themselves to this demeaning objectification is rapidly increasing in lieu of feminist ideals and a new age push for women empowerment. The media has long capitalized on women’s sexuality in everything from music videos to manipulative advertisements, appealing to the male gaze while simultaneously instilling a sense of longing in girls of all ages to look like these women. In Lily Allen’s song, “Hard Out Here”, she attempts to bring light to this issue of women being treated as simply sexual objects and how all women are expected to look and act. However, in contrast to her empowering lyrics, Allen’s video takes a turn for the worst when she implements strictly black female dancers as representation of the cliché sexism found in music videos placing them at the butt of the parody. Allen’s music video opens with an establishing shot of a …show more content…

The controversy of the representation of the black woman in these videos is behind what their real-life experience’s are in contrast to how men view them in videos. “They are told on the one hand that they are ugly, only to be displayed as sex props in someone’s eroticized fantasy” (Hayes). Allen’s actions in this video enhance the idea behind the white woman being better than, or above. Allen is completely covered up in scene after scene with her flock of black, sexy, exposed women behind her. In the opening scene, Allen sings, “Don’t need to shake my ass for you because I’ve got a brain.” This statement absurdly insulting and mocking her dancers as they are shown throughout about 75% of the video “shaking their asses.” This implying that these gifted black women do not have brains and therefore must shake their ass for

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