How To Train For A Sports Marketing Position

Sports Management Professional

Human Resource Management

Training Paper #6

The position of sports marketing professional will be obtained by someone with a degree in marketing; therefore the specific training needed to complete the duties of the job will be positioned around those objectives already learned throughout one’s past education. The following is an overview of what training actually is and it’s purpose. It also covers what training techniques will be used for a person obtaining the position of sports marketing professional for the Chicago White Sox.

Training and development are processes that attempt to provide an employee with information, skills, and an understanding of the organization and it’s goals. Before this training and development occurs one must go through an orientation to learn what the organization stands for and the type of work he or she is expected to perform. Orientation is defined as introducing new employees to the organization and to his or her new task, managers and work groups. An orientation is designed to make the person feel comfortable, knowledgeable, and ready to work within the firms culture, structure, and employee mix. The goals of orientation are to reduce anxiety, reduce turnover, save time, and develop realistic expectations. Usually the operating manager conducts the orientation.

Once an individual goes through the orientation process he/she is ready for job training. Training is known as the systematic process of altering behavior of employees in a direction that will achieve organizational goals. Some goals of the training process are training validity, transfer validity, intraorganizational validity, and interorganizational valididty.

There are several different training techniques that can be used to train individuals. On-the-job training can be an informal and formal method. The employee is placed in a real work situation and shown the job and the tricks of the trade by an experienced employee or the supervisor. One wide-spread technique is the case method, which uses a written description of a real decision-making situation in the organization. This is similar to another technique called role-playing. In this tactic you act out a case situation to train for the position. The In-Basket Technique collects materials that include typical items from a specific manager’s mail, e-mail and a telephone list. The individual is managed and critiqued on the on the number of decisions made in the time allotted, the quality of decisions, and the priorities chosen for making them.