According to Freeman (2010), Godfrey, Merrill and Hansen (2009) and Musteen, Datta and Kemmerer (2010), reputation is the opinion about a person, social group and an organization. The opinion is as a result of evaluation of criteria. Reputation happens as a result of the corporate branding in the area of the market. Reputation is seen as a sign of future actions and behavior. It also serves as a pledge that justifies and also promotes the expectations of a principal about the actions of the agent in the field of principal agent theory. Reputation is seen as a form of goodwill in accounting. It is also viewed as a manifestation of the identity of a corporation in the field of organization theory. Finally, reputation is a potential market entry barrier in the field of management. This is because if the corporate reputation of a business is negative, the market value of the business is low and the market entry is low compared to businesses that has a positive corporate reputation (Lange, Lee & Dai 2011). R...
... middle of paper ...
...0). Reputation as an Intangible Asset: Reflections on Theory and Methods in Two Empirical Studies of Business School Reputations. Journal of Management, 36 (3), 610-619.
Surroca, J., Tribó, J. A., & Waddock, S. (2010). Corporate Responsibility and Financial Performance: The Role of Intangible Resources. Strategic Management Journal, 31 (5), 463-490.
Walker, K. (2010). A Systematic Review of the Corporate Reputation Literature: Definition, Measurement, and Theory. Corporate Reputation Review, 12 (4), 357-387.
Wisdom At Work (2013). Perception is Reality – Building and Managing Corporate Reputation. Hill+ Knowlton strategies Asia. Retrieved from http://asia.hkstrategies.com/perception-is-reality-building-and-managing-corporate-reputation/
Wood, D. J. (2010). Measuring Corporate Social Performance: A Review. International Journal of Management Reviews, 12 (1), 50-84
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- A Risk Assessment of FedEx Corporation Abstract Many organizations perform risk assessments to measure the amount of risks that could impact their organization, and identify ways in treating them before a major disaster occurs. Risks involve theoretical effectiveness of security measures, loss of impact, threats and vulnerabilities that are common in today's society. FedEx Corporation follows guidelines and policies that are governed by processes by which the company assesses and manages its exposure to risk.... [tags: Business Analysis]
1781 words (5.1 pages)
- Angelo in Measure for Measure Within Measure for Measure, the character of Angelo can be seen as a case study of will over moral nature. Angelo, a deputy, is given the Dukes authority to act in his behalf while the Duke is away. The story unfolds as Angelo uses the agency he's been given in ways that many men in authoritative positions have done. It is interesting to follow his line of thought and to realize that this is a man who is not unlike many others. The main conflict between Isabella and Angelo is a contemporary problem.... [tags: Measure for Measure]
1019 words (2.9 pages)
- The Pontification of Isabella in Measure for Measure Within Measure for Measure the character of Isabella is characterized as an innocent pure female, and there is a focus on her ever-present moral dilemma. By using Elizabethan perspectives on women, nuns, and chastity, Shakespeare uses Isabella to reveal character traits and morality of those around her. However in opposition Isabella made be seen as an individual who pontificates too much when her brother’s life is at stake, it is perhaps easier for Isabella to suffer the condemnation of a modern audience.... [tags: Measure for Measure]
1126 words (3.2 pages)
- The Bed Trick in Measure for Measure Critics have referred to the concept of Mariana taking Isabella's place in Angelo's bed "the bed trick." This plan of the Duke's, which is supposed to save Isabella, Claudio, and Mariana, appears to be almost corrupt and shameful, and is one of the reasons scholars consider Measure for Measure a problem play. What exactly is going on here with all of these characters? It seems almost uncharacteristic of the sweet, naïve, virginal Isabella to condone another performing such an act in her place. Isabella is, in a sense, asking Mariana to perform the very act which she has not only been avoiding, but that she is disgusted by. The fact that Isa... [tags: Measure for Measure]
1894 words (5.4 pages)
- The Virtuous Vanity of Isabella in Measure for Measure Shakespeare's work, Measure for Measure, puts the "problem" in "problem play" as it, examines the difference between law and justice, virtue and goodness. It's a case study of abuse of power that has a particularly contemporary resonance. Isabella is a very intriguing Shakespearean female. She is one of the few intelligent females who are also innocent and holy. Measure for Measure focuses primarily on her moral dilemma. Does she save her brother and give up her valued chastity or does she save her own soul while allowing her brother to die.... [tags: Measure for Measure]
1498 words (4.3 pages)
- How Productions from 1720 to 1929 Close Shakespeare's Open Silences in Measure for Measure Prologue: Playtext. Performance. and Open Silences In the Preface to his edition of Shakespeare's plays, and even as he vigorously defended the playwright against attacks by other neo-classical critics, Samuel Johnson nonetheless also offered his own survey of Shakespeare's weaknesses. Among the more well-known and provocative remarks is his assessment of the endings of the plays: It may be observed, that in many of his plays the latter part is evidently neglected.... [tags: Shakespeare Measure for Measure]
6617 words (18.9 pages)
- The Character Elbow in Shakespeare's Play, Measure for Measure In Act 2, scene 1 of the play Measure for Measure the character Elbow, a representation of the "Comedic Constable" often depicted in William Shakespeare's comedies and traji-comedies, gives the director an unusual creative license in portraying this figure to give the audience a rich theatrical experience. (Evans 427) These characters are most commonly depicted as "artless, inadequate, naïve, and prosaic men who bumble through their official duties, sublimely unaware of their blunders, intent upon fulfilling their offices even when they are not really sure just what those offices are." (Evans 427) They are honest men as well... [tags: Measure for Measure Essays]
1502 words (4.3 pages)
- Shakespeare's Measure for Measure Game-playing in Shakespeare's Measure for Measure Thieves for their robbery have authority When judges steal themselves Critics have often seen Vincentio, the Duke in Shakespeare's play Measure for Measure, as performing a function similar to that of Prospero in The Tempest. The reasons for such an assumption is clear in the very first scene of the play, as both characters set the plot into motion by exercising their power, withdraw to observe events from behind the scenes, then return to restore order at the end.... [tags: Shakespeare Measure Essays]
2062 words (5.9 pages)
- Morality in Measure for Measure Shakespeare's play, Measure for Measure, focuses on human morality. The play also explores the question of what kind of sexual conduct is socially acceptable, and what is not. The play depicts various attitudes toward prostitution, promiscuity, and premarital sex. But it also suggests that human laws and perhaps human morality are quite arbitrary and relative. Measure for Measure considers the need for statutes and laws to govern sexual appetites and ensure domestic tranquility.... [tags: Measure for Measure]
2108 words (6 pages)
- Exploring Morality in Measure for Measure In Measure for Measure, Shakespeare is able to examine the concept of right and wrong through the characters of Mistress Overdone and Mariana. Throughout the play, by using characters that most people would find morally reprehensible, Shakespeare is able to give the audience a different view of these people and, hopefully, show his audience that people aren't always what they appear to be. Through the character of Mistress Overdone, Shakespeare is able to bring a jovial side to the oldest job known to man -- prostitution.... [tags: Measure for Measure]
739 words (2.1 pages)