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Cultural challenges of international business
Cultural challenges of international business
The importance of culture for international business
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Now that business is becoming global, it combined the whole economic, no matter you will accept or not, any countries, corporations and individuals can not stop this trend, what we can do is change ourselves to suit the globalization. As a multinational company, develop different markets have its necessity, and market development can be helpful for the development of the company.
In this report ,as the people working in this company, will analyse the differences between home country market and target country market, and help to choose the suitable market when company have willing to investing in a foreign country, the decision of the country which the company can invest in is China. In this report, will make analysis for Chinese market in economic environment, culture, marketing and human resource management, to prove its accessibility, and what risks the company will meet, then give some recommendations to escape or solve the problems.
For the decision of target market, will based on its profitability and expansibility, China is a country that has the number of population as 1.3 billion, which means it has great predominance in consumption, now Chinese people’s consumption in household goods and home furnishings less 100 yuan per capita, below the standard of world average as 200 dollars. But with the development of Chinese economic, there are 20 million people will enter the middle class per year, and with the increasing of people’s income, the amplification of building area and the increasing of consumptive level, the requirement of household goods and home furnishings entering the new phase, and the potential of requirement becoming greatness.
Moreover, now Chinese furniture market has not perfect criterion, many outdat...
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...m about human resources management will arise when the company begins to investing in China, the problem is about employees.
When company did not understand the business way and the culture in China, the wrong business way will be chose, and the problems about language, human relationship and law processes can not solve, then block the development of the company.
As the company that interested in Chinese market and want to invest in China. The decisions of employee use, the inner management and the marketing way must consider carefully. The recommendation is localization. Use the local employees and local deal way, that suit for the consumer needs, and it can develop the number of consumers by the relationship of the employees
But for inner management, must not use the local way, because the Chinese management still not mature, and it will arise more corruptions.
China’s view on business can be linked to its three general areas of religious beliefs: Confucianism, Taoism, and Buddhism. A brief description and there relationship to business practices are discussed below.
On the first board meeting, WRSX board decided not to take the market opportunity in China because of the intended strategy that was made in the strategic choices in order to create efficient local presence first . The client feedback suggests that it is too risky to develop presence in China's market. On the other hand, the feedback suggests that not entering Chinese market will lead to missed business opportunities in the country and with clients looking to create global campaigns there. By that time, the negative impact in entering Chinese market could be in terms of financial and business risk. However, the feedback suggests a positive impact for management of growth, client attraction and retention and leadership capability. The decision to create cultural change in New York, where WRSX already have an office, was taken in complementation to maintain the poor performance of the local agency in US.
The issue of verbal and non-verbal communication styles is an important cross-cultural difference to consider when seeking expansion of business in China, because it can help Company ABC facilitate successful business transactions and outperform its competitors. According to a survey by the Economist Intelligence Unit with 572 business executives, 79% of the respondents indicated that communication barriers have resulted in low market share in China.
I found this article "Foreign direct investment: Companies rush in with the cash" on the financial times website (www.FT.com) published December 11, 2002 written by John Thornhill. The reason for choosing this article is my personal interest in the Chinese economy and its attractiveness to the foreign investors. Apart from the foreign direct investment this topic has also helped me in understanding the impact of Chinese economy on the global market.
The book, "China's Rise: Challenges and Opportunities provides a detailed look into China’s important role in the global arena. China’s growth in the past few decades has made it a economic superpower, however, with this growth, challenges regarding its internal and external policies, military modernizations and energy dependences have risen.
With the proliferation of the internet international Business transactions are more common today than ever. Globalization is now a key factor when creating a business strategy for most companies whether they are small family own businesses or huge corporations. Globalization however does not just involve selling a product in other countries. There are legal and cultural concerns that must be addressed. The legal aspects are fairly simple because in most places the laws are spelled out. It's the local customs, and regional way of doing things that can be tricky. Research on globalization has shown that it is not an omnipotent, unidirectional force leveling everything in its path. Because a global culture does not exist, any search for it would be futile. It is more fruitful to instead focus on particular aspects of life that are indeed affected by the globalizing process. (1). In this new economy, as it has been in the past, it will be the people not the machines who will determine a company's success. Having an effective Human Resource Management team that effectively analyze your company's current and future personnel needs is key in any business organization.
With a population of 1.357 billion (2013)3, China is the most populated country in the world. Along with the huge population comes a market that is unmatched by any other country of the world. Both domestic companies and foreign companies want to tap into this large market that just recently embraced capitalism and entered into the World Trade Organization.
Today, many companies enter the global market, and some companies have become extremely successful in the global marketplace and others still struggling. In Theodore Levitt’s article “The Globalization of Markets”, he states that a well managed corporation focuses on selling standardized products with high quality and low priced instead of focuses on selling on customized products with high cost. Levitt defines the differences between multinational corporation and global corporation, and adopts many specific examples to proves his view. He defines the multinational corporation who operates in many countries and adjust its product based on the taste of specific region. This will result in a high cost to produce the product because company have to input more resource into each individual product. However, global corporation sells similar product worldwide at relative low cost. According to Levitt, the cultural differences are becoming more and more “homogenized”; therefore, becoming a global corporation will lead to the successful of the company in the global market.
...kers. Moreover the Chinese being ethnocentric people may not like a Singaporean of Chinese origin to come into their town and factory, and run it in their own respective ways. Also the MD and Jimmy may not see eye to eye as they both may be rallying for power. We feel that the joint venture is still too premature to have a change in leadership and management. Controls Asia-Pacific at this stage should avoid experimenting with the management especially when the current operations at the factory are beginning to show signs of progress and improvement.
It has been found that the company should target the market aged 18 to 44, married, living in urban China, and purchasing for personal use. In order to address and leverage the current internal and external situation, the recommended marketing communications objectives have been set as follows:
Global segment include relevant new global markets, existing market that are changing, important international political events, and critical cultural and institutional characteristic of global market. When company entering the global, it automatically can increasing number of people believe or consumer in the multiple nation and this si...
Mandarin Oriental Hotel Group is a luxury hotel line which owns and manages hotels and residences (linkedin.com, n.d.). They currently have 45 hotels and 15 residences and are steadily continuing to grow (Mandarinoriental.com, n.d.).
... interfere with corporate business. Withal, globalization has had its own effects on other countries such as Nigeria in western Africa. The use of the internet and social media has increased drastically over the last 40 years. A long time ago, people depended solely on letters to send messages but now, due to globalization, you can send a message to someone who is the other side of the world in a couple of seconds. More so, globalization has brought about the death of some Nigerian cultures such as the new yam festival. People in Nigeria have stopped the practice of this culture because they want to be like the globalized countries.
Globalization’s history is extremely diversified and began during the beginning of civilization. Now we live in a world that is constantly evolving, demanding people to use resources in locations that are very difficult to obtain certain resources. This could make it completely impossible to operate in these specific parts of the world. However, globalization allows people across the world to acquire much needed resources. Globalization creates the opportunity for businesses to take advantage and exploit the ability to take part of their business to a different country. Nevertheless, globalization is part of today’s society and will be involved in virtually all situations.
Nowadays, business is set in a global environment. Companies not only regard their locations or primary market bases, but also consider the rest of the world. In this context, more and more companies start to run multinational business in various parts of the world. In this essay, companies which run multinational business are to be characterized as multinational companies'. By following the globalization campaign, multinational companies' supply chains can be enriched, high costs work force can be transformed and potential markets can be expanded. Consequentially, competitive advantages of companies can be strengthened in a global market. Otherwise, some problems are met in the changed environments in foreign countries at the same time. The changed environments can be divided into four main aspects, namely, cultural environment, legal environment, economic environment and political system problems. All the changed environments make problems to multinational companies. In particular, problems which are caused by changed culture environment are the most serious aspect of running a multinational business. This essay will discuss these problems and give some suggestions to solve them.