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Business communication in the healthcare field is very important. Sales representatives use this tool in their everyday work environment. Sales reps. primarily need a buyer base. The most important tool for sales is learning what your customer or account needs by selling to them in a way they feel the need to buy. You need to make customers feel like they need to buy something without them feeling like they’re being sold something they don’t want. If the persuasion is also done right it will increase sales. Pharmaceutical and diagnostic companies make sure their representatives attend training for this particular purpose. If an employee goes untrained it could potentially cause a drop in sales and no company wants that. Furthermore, if a situation like this occurs it will not have a good outcome, which in, turn employees could potentially be fired or the overall company might go into default.
The first and far most technique to have is the effective persuasion method. Understanding different types of various persuasion techniques will help people make sales and meet their target and also allow them to have a lead over competitors in the field. According to Alen Mayer, everyone is susceptible to being persuaded; persuasion is a process whose objective is to change a person's attitude and/or behavior towards an idea, event, person or an object. Some techniques from Alen Mayer include: Establishing a common ground: Establishing a commonality you both have, Pointing out the benefits: highlighting the major benefits to the consumers, turning objections into strengths: You should agree with the prospect's objection and then illustrate how it is easily overcome by your product or service. Also, illustrate the advantages of the product t...
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