How The Top Ten Customer Base / Market At The World Of Search Engines Essay

How The Top Ten Customer Base / Market At The World Of Search Engines Essay

Length: 1136 words (3.2 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

Action Plan
Google is already a powerhouse in the world of search engines, but there could be room for improving sales and the generation of revenue for the company. The first action would be to identify the top ten customer base/market that most of the company’s sales or contracts would come from. Once establishing the top ten customer base/markets, the company should then fig-ure out where and how it can better provide its services to this group. This could include market-ing strategies or plans to infiltrate key economic locations.
The second action step would be to identify the top ten prospects that the company would like to work with. The company should focus on areas that will generate real business opportunities, look at micro niches that are not fully served, and identify sectors where the company may be able to add more value than competitors. The potential to partner or buyout potential competition is a means to gain more customers and market share.
The third action step would be to create a plan of attack, which would also be easy for others to follow. This plan of attack should not be complicated and it should be able to be taught to others. It would benefit the company to create a simple schedule and identify what needs to be accomplished on a daily, weekly, monthly, and yearly basis. A focus on planning would help to flush off issues or problems early on, and this would help with focusing all energy on the task at hand.
The fourth and fifth action would work hand in hand, and that would be to generate pub-licity and build the brand of the company. The company should look for ways to generate pub-licity both offline and online, which could include setting up events, engaging people via Social Media event...

... middle of paper ...

...advantages which when coupled with a corporate culture of non-stop innovation ensures that Google will operate as a market leader, not a follower. Google is using its previous successes to fuel its next market dominator, a repetitive process that is helping the company stay on the cutting edge of technology. Yes the company has several areas that it can improve upon, but for the most part Google has proved successful with the vast majority of its ventures. Sergey and Larry probably had no clue of the impact of the company they started back in 1998. But they seem to be getting closer every day to the original meaning of Google. The name—a play on the word "googol," is a mathematical term for the number represented by the numeral 1 fol-lowed by 100 zeros - which reflects Larry and Sergey 's mission to organize a seemingly infinite amount of information on the web.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

The World 's Top Ethical Companies Essay

- Large businesses and corporations have a huge impact on today’s society. These large businesses provide jobs, products, and services to the public and have a great influence in our community. In fact, it can even be said that some companies such as Google have a greater influence in our society over government or even church. Many of these large companies have a social responsibility, whether one realizes it or not. These responsibilities include protecting the rights of its stakeholders and making ethical business decisions....   [tags: Business ethics, Ethics, Google, Google search]

Better Essays
1322 words (3.8 pages)

Essay about Advertising On The Internet : Search Engine Optimization

- When it comes to advertising on the Internet, search engine optimization receives plenty of attention. This is certainly appropriate, but one disadvantage of this way of getting your website in front of qualified prospects is that it can take time for a particular company 's site to creep up to the top of the search results pages even if one has excellent optimization. This is where pay-per-click marketing enters the picture. Due to Google being the largest search engine in the world, its Adwords PPC program, which started in 2000, is the one most often talked about when the conversation turns to this form of advertising....   [tags: Google, Advertising, Yahoo!, Web search engine]

Better Essays
1382 words (3.9 pages)

Essay about The Use of Search Engine Technology

- Introduction The use of search engine technology has been an invaluable tool for all users connecting to the internet. These systems are used by,business, education, government,healthcare, and military to name a few. Search engines house millions of web pages, documents , images and other materials collected from millions of websites. The information gather from these sites are held in massive databases where the information is aggregated and index. Search engine’s used special software called spiders to help construct a list of key words....   [tags: invaluable tool on the internet]

Better Essays
1705 words (4.9 pages)

The Market For Web Content Management Systems Essay

- The market for Web Content Management Systems (WCM) is by far dominated by three companies: WordPress, Joomla, and Drupal. Of the three, WordPress dominates this space by powering over 25% of the world’s ten million largest websites and over 59% of all websites using WCM’s. (1) However, there are many other WCM companies providing cutting edge web site design tailored for big business and novices alike. Companies like Weebly, Sqaurespace, Homestead, Wix and Jimdo are making huge strides in this arena and are reviewed below to identify their features and pricing models....   [tags: Website, Web design, World Wide Web]

Better Essays
1178 words (3.4 pages)

The Anatomy Of A Large Scale Search Engine Essay

- In 1995, the founders of Google, Larry Page and Sergey Brin met at Stanford. A year later in 1996, Larry and Sergey began collaborating on a search engine called BackRub. Backrub operated on the Stanford servers for more than a year before taking up too much bandwidth. The following year, on September 15th, 1997, is registered as a domain. The founders created Google with a mission in mind, to organize a seemingly infinite amount of information on the web. The name itself is a representation of this mission, Google is a play on the word “googol" a mathematical term for the number represented by the numeral one followed by 100 zeroes (“Our history”)....   [tags: Google, Sergey Brin, Larry Page, PageRank]

Better Essays
1771 words (5.1 pages)

Essay about The Search for Low Carbon Cities in China

- Due to mass consumption and pollution, the amount of carbon dioxide released into the atmosphere by Chinese cities have increased dramatically in the last few decade. Currently half of China's cities cannot meet the air quality standards, and one-third of its land is affected by acid rain (Zhang, 2007). In order to protect its people and nature from dangerous environmental threats, sustainable development of China's growing cities must become a top priority, and a key resolution is making them low carbon cities....   [tags: Environment, Air Pollution]

Better Essays
2665 words (7.6 pages)

The Search Engine Software And Cloud Computing Essay

- The Google car: to some skeptics, this may sound like a cash grab for the multi-billion company, known for its fast information gathering search engine software and cloud computing. But to others who believe technology is the future, this may revolutionize the driving industry as we know it, forever changing the way we get from point A to point B. At first I myself didn’t believe that such a product even existed; until one day while I was on the computer, randomly searching up things that I found interesting....   [tags: Automobile, Walking, Wheel, Driving]

Better Essays
1023 words (2.9 pages)

Essay on American Journalist Thomas Freidman, Our World Is Flat

- My opinion: According to American journalist Thomas Freidman, our world is flat. In other words, Freidman argues that the world has become technologically dominated and with the help of technological advancement (for example, the internet), every country now has a fair chance to compete in the global market. I do agree with Friedman in the aspect that technology has brought the world closer together and created an invisible string tying together international trades and expansion of business globally....   [tags: The World Is Flat, Globalization, World Wide Web]

Better Essays
1023 words (2.9 pages)

The Dangers Of The Cell Phone Market Essay example

- Raise your hand if you’re one of 44% of Americans that sleep next to their phones at every night. It’s true, so many of us are dependent on our mobile devices, that psychologists are now calling it the “Invisible Addiction”. Since its invention critics have debated every inch of the cell phone. From its usefulness and size, to its effects on health after prolonged usage. The conversation has since shifted. The cell phone market today is flooded with a plethora devices to choose from, sporting top of the line materials and industry leading software, but this just scratches the surface....   [tags: Mobile phone, Smartphone, Cellular network]

Better Essays
1099 words (3.1 pages)

The Potential Market Of E Commerce Essay

- We will begin by seeing the potential market of e commerce in India. Our main purpose is to evaluate that whether E commerce has as wide a range as physical market or an area wider or shorter than that. India, with 1,270,272,105 people is the second most populous country in the world, while China is on the top with over 1,360,044,605 (1.36 billion) people. As we know people below the poverty line won’t be able to afford luxury items that are often the products sold by online shopping sites, we narrow down our search for potential buyers to the ‘above poverty line’ population....   [tags: Electronic commerce, Online shopping,]

Better Essays
762 words (2.2 pages)