Over the years the online market has had a significant influence on how sales are conducted and how sales representatives go about reaching their buyers. Along with the internet came easy access to endless information on whatever the consumer wanted to learn more about. This new source of information and the relative ease to access that information made sales teams have to adapt or fall behind. The influence that the online market has had on sales include, how information is accessed by the buyer, the techniques that are used to finish a sale, the importance of relationships.
First and foremost, do online sales represent sales or are they classified differently? Sales are defined in multiple ways depending if it is just the exchange of money for a service or product, or if it is personal selling in which the company employee interacts directly with an individual to discuss a product or service. Online sales can be both, although most online sales do not count as personal sales because the buyer never interacts with a business representative before purchasing the product. If the buyer calls the company to discuss the product for further information or in order to convince themselves further that it is a worthwhile investment, then it can count as personal sales, which will be used to define sales in this case. Although most online sales do not technically count as sales because there was no direct interaction between a company representative and the buyer, it does not lessen the influence that the online market has had on how sales are conducted.
To start, the online market has had a major influence on where and how information is accessed about the product that is of interest to the buyer....
... middle of paper ...
...tial. With the introduction of the internet there has been many changes in sales from how information is accessed by the buyer, how a sales representative finishes a sale, to the importance that relationships play in conducting good business. With these changes comes even further room for improvement in the industry in order to stay competitive. The advancements in online sales, the internet, and how buyers get access to their information will only continue to grow in the coming years, and the influence that the online market has had, has further improved and adapted the sales industry to be able to keep up with the changing times. Overall, the online market has had a positive effect on the sales industry in preparing it for what is to come and leading to adaptions to offset the increase in sales without the use of a sales representative and the ever changing market.
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- Showrooming in BestBuy "Showrooming" was considered the new consumer behavior after E-commerce (online retail market) has emerged which was expanding at a rate of 17% per year. "Showrooming" is when shoppers enter the physical stores to view the features of the products in which they want to buy and they would leave the store and purchase the products online for lower prices. This consumer behavior poses a great threat on the brick and mortar retailer stores by creating an alternative to buying products for much lower prices which impacts a number of sales the retail stores are making.... [tags: Sales, Retailing, Product, Online shopping]
730 words (2.1 pages)
- Sales Promotion Sales promotion is a marketing strategy that companies undertake to boost their product and service sales, as well as to promote a company’s image and brand. The marketing era has replaced the mass production concept, which consisted in producing more of a product to satisfy consumer’s demand. Indeed, in the twenty-first century business world, companies are more focused on developing marketing strategies to sell and differentiate their products from their competitor’s. Sales promotion is the marketing strategy that has proven to be efficient and generate high sales response.... [tags: Marketing, Sales, Sales promotion, Promotion]
906 words (2.6 pages)
- The different functions of the business were directly affected by the problems impacting its information system. As explained earlier, the company mainly deals with general merchandise sales, which decreased by more than 5.8% in the third quarter of last year despite the measures put in place by the organization for enhancing its efficiencies (Marks & Spencer Annual Profit Drops - Quick Facts 2013). In addition, the company performance in stock exchange had effectively deteriorated to become one of the worst performing companies in the FTSE 100.... [tags: Marketing, Distribution, Leicestershire]
1420 words (4.1 pages)
- Times are changing. Now the customer is in charge of having a product be sold than the business itself. It was not long ago when firm’s main purpose was to increase production and not value the quality of a product. However, now firms are more concerned about the products quality than its production… if there’s no quality, there won’t be any production. Anyone anywhere can share anything they wish, and it seems that customers have started to write reviews of products they have purchased.... [tags: Stock market, Stock, Marketing, Management]
1051 words (3 pages)
- (1) Introduction This report investigates and evaluates the reasons for ASOS failed in China market. ASOS, standing for “as seen on screen”, is a British online fashion and beauty retailer firstly operating in 2000 in UK. To become the top 1 fashion brand, one of the ASOS’s strategies is to be truly global. With the confidence of being successful in China market, ASOS entered China market in 2013. Two years later, having suffered a loss of profit, ASOS discontinued to operate in China and prepared to exit China market.... [tags: Retailing, Online shopping, Marketing]
901 words (2.6 pages)
- Marketing Plan Target Market The prime target market for candles is women with families. "As one of life's little luxuries, candles are purchased at about the same rate across all income levels, among all ethnicities, and at all educational levels. Now, don’t be fooled because men love candles as much as women, however key demographic factors distinguish the candle buyers to women, aged 45 years and under, many that head families with children. There is also an increasing number of different cultural couples and families making candle purchases.... [tags: Pricing, Revenue, Promotion]
640 words (1.8 pages)
- STATEMENT OF THE PROBLEM To measure the acceptance of online branding techniques by the Indian customers. If the Indian customers have accepted the online branding techniques, what are factors that affect the customer acceptance is also studied. OBJECTIVES OF THE STUDY Primary Objective: • To understand whether online branding is an effective marketing tool I.e. whether the Indian consumers prefer and accept the concept of online branding. Secondary Objectives: • Understand the important factors which affect the consumer preference for online brands • To conduct a study of various branding methods which are available online.... [tags: Marketing, Sales]
3040 words (8.7 pages)
- men’s & boys’ apparel wholesaling, shoe & footwear manufacturing and women’s & children’s apparel wholesaling. (IBISWorld) Demand Industries. Including sporting coaching, physical therapists, orphanages a7 group homes, ski & snowboard resorts, gym, health & fitness clubs, and civic, social & youth organizations. (IBISWorld) - Five Force Model 1, Barriers to entry First of all, new entries should consider the fixed start-up cost, which is the most dominant barrier for the new entries. For example, Dick’s needs approximately $0.6 million to start a new store.... [tags: Retailing, Competition, Online shopping, Sales]
843 words (2.4 pages)
- ... Delivery allows consumers to save time and do other tasks instead of supermarket shopping. Overall, online supermarkets offer customers more utility than a conventional supermarket. Limitations: By shopping online the consumer loses the ability to assess the quality of products. This is important for consumers, as assessing quality is alternative reasoning in the purchase decision process. Since consumers have this lack alternative reasoning, they may not be willing to complete the purchase in particular items such as: fruit, meat, vegetables.... [tags: grocery store, internet, customers]
1070 words (3.1 pages)
- E-commerce offers significant opportunity for retailers in emerging markets like India due to the growing Internet popularity and rising incomes. But the Internet penetration growth does not commensurate with the online retail sales. This necessitates unraveling and understanding the online buying behavior. This paper employs ‘Theory of planned behavior (TPB)’, ‘Technology acceptance model (TAM)’ and self-image to unfold the online consumer behavior. It proffers an integrated model of online consumer behavior by integrating the self-image variable with the TPB and TAM models.... [tags: E-commerce, Model, Theory]
1607 words (4.6 pages)