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women stereotypes in media
the impact of media on body image
women stereotypes in media
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“Our bodies are trained, shaped and impressed with the prevailing historical forms of… masculinity and femininity.”1 The body and a woman’s association to her own body reflect the ways in which culture has casted her; how she looks physically and the way she feels about her shape and body size is a mirror of her cultural norms. Women learn from a very early age that they must spend an enormous amount of time, energy, and riches attempting to achieve the Eurocentric ideal look, that is, tall, thin, and light skinned and feeling ashamed and guilty when they fail yet they are unaware that they are already being set up for failure because the ideals are based on absolute flawlessness, perfection that cannot be achieved. The images are never real, they are artificial, they are constructed, but real women and girls measure themselves against these images every single day. Many times, advertisements attempt to do more than just get women to buy their product—they often suggest standards of normality, of beauty, of success, and of happiness; standards that mold the way in which women view t...
The media has promoted a dominant view of how people should perceive beauty, and what consists of perfection in beauty. According to Dr. Karin Jasper, the media have women encouraging them to be concerned with their outward appearance and how others perceive them by surrounding everyone with the ideal female beauty. (Jasper, 2000) Body image has become a particular concern for young girls and women, often females work diligently to attain the perfect body image advertised in mass media. (Gibbs, 2010) When women are not able to obtain their ideal body goal, many develop negative feelings and become self-conscious about their bodies. Conversely, it is not possible for someone to look like a model in ads, someone without blemishes, scars, or pours. Another study conducted in 2012 showed contemporary media and culture has defined a women’s social desirability in terms of their bodies. For females, this has often resulted in comparing themselves to bodies shown in advertisements, commercials, magazines, etc. however not all body
When we look into the mirror, we are constantly picking at our insecurities; our stomach, thighs, face, and our body figure. Society has hammered into our brains that there is only one right way of looking. Society disregards that there are many different shapes, sizes, and colors. Then society makes us believe that corporations can shove detrimental products to fix our imperfection. As a consequence, we blame media for putting all the negative ideas into women’s brain. It is not wrong to say that they are in part responsible, but we can’t make this issue go away until we talk about patriarchy. In the article Am I Thin Enough Yet? Hesse-Biber argues that women are constantly concerned about their looks and if they are categorized as “beautiful” by society. These ideas are encouraged by corporations that sell things for us to achieve “beautiful” but the idea is a result of patriarchy. Hesse-Biber suggests that if we want to get rid of these ideas we need to tackle patriarchy before placing all the blame on capitalism.
Beauty is often described as being in the eye of the beholder. However in modern western culture, the old adage really should be beauty is in the eye of the white makeup artist, hair stylist, photographer, photo shop editor, and advertiser. Beauty and body ideals are packaged and sold to the average American so that we can achieve vocational, financial, social, and recreational successes. Mass media and advertising has affected the way that women perceive and treat their own bodies as well as their self-concept. Women are constantly bombarded with unrealistic images and hold themselves to the impossible beauty standards. First, we will explore the role of media in the lives of women and then the biggest body image issue from a diversity stand point, media whitewashing.
Kasey Serdar (2005) argues that only a small number of women can actually fulfill the characteristics of what media defines beautiful. Yet, women are constantly being exposed to the ideal women image. Serdar (2005) illustrates that “models shown on television, advertisement, and in other forms of popular media are approximately 20% below ideal body weight, thus meeting the dia...
In conclusion it is possible to see how the media promotes a physical and psychological disease among women through the usage of unrealistic body images as it urges them to change their bodies, buy “enhancing” products, and redefine their opinions. Such statements may appear to be ridiculous, but for young women who are seeking to perfect their body according to how the media portrays “good looks” it is the basis for corruption. Confidence, contentment and healthy living are the keys to a perfect and unique body image and no amount of money can advertise or sell as genuine a treatment as this.
We hear sayings everyday such as “Looks don’t matter; beauty is only skin-deep”, yet we live in a decade that contradicts this very notion. If looks don’t matter, then why are so many women harming themselves because they are not satisfied with how they look? If looks don’t matter, then why is the media using airbrushing to hide any flaws that one has? This is because with the media establishing unattainable standards for body perfection, American Women have taken drastic measures to live up to these impractical societal expectations. “The ‘body image’ construct tends to comprise a mixture of self-perceptions, ideas and feelings about one’s physical attributes. It is linked to self-esteem and to the individual’s emotional stability” (Wykes 2). As portrayed throughout all aspects of our media, whether it is through the television, Internet, or social media, we are exploited to a look that we wish we could have; a toned body, long legs, and nicely delineated six-pack abs. Our society promotes a body image that is “beautiful” and a far cry from the average woman’s size 12, not 2. The effects are overwhelming and we need to make more suitable changes as a way to help women not feel the need to live up to these unrealistic standards that have been self-imposed throughout our society.
How should I look like to have the ideal body? An increasing number of women ask themselves this question many times in their lives. Deborah Sullivan’s essay, “Social Bodies: Tightening the Bonds of Beauty”, discloses the different cultural traditions that require various methods of body modifications. Women should undergo such modifications to obtain social acceptance. Similarly, “Pressures to Conform” by Celia Milne discusses the effects of media and society on women, and how women view their physical appearance. The media gives women a plethora of choices for the perfect body and even provides ways on how to achieve them. There is no escaping. There is no excuse of not getting the ideal body that ranges from that of a stick-thin ramp model’s to the buff and chiseled outline of a body builder’s. Still, the struggle doesn’t end here. Women also desire smooth, wrinkle-free skin, hairless faces, and ample busts. “Stencil” women are celebrities, models, actresses - women whose coveted looks are seen through discriminating TV screens, posters, and magazines. The steady demand for these forms of media is mainly due to women who are looking for body images to pattern from. These women are on the constant lookout in updating their appearance and considering the bulk of information that the media presents to them, the media is a source of considerable amount of physical and psychological stress. In their fight for their roles in society, women undergo various body modifications to suit the taste of the present-day culture.
Beauty is a cruel mistress. Every day, Americans are bombarded by images of flawless women with perfect hair and smooth skin, tiny waists and generous busts. They are presented to us draped in designer clothing, looking sultry or perky or anywhere in between. And although the picture itself is alluring, the reality behind the visage is much more sinister. They are representations of beauty ideals, sirens that silently screech “this is what a woman is supposed to look like!” Through means of media distribution and physical alteration, technology has created unrealistic beauty ideals, resulting in distorted female body images.
While women have made significant advances over the past decades, the culture at large never fails to place a strong emphasis on the way women look. The new standards for beauty are ultimately causing dramatic influences on adolescent females and their body image. Anyone who is familiar with American culture knows that these new standards for beauty is proliferated through the media. No matter the source, we are constantly surrounded by all kinds of media, and we continue to construct ourselves based on the images we see through the media. The more young girls are surrounded by the “thin ideal” kind of media, the more they will continue to be dissatisfied with their bodies and themselves. Thi...
Society is often found judging each other based on physical appearance. Beauty and physical appearance play a major role in society today, whether we are aware of it or not. For hundreds of years, women have been treated with disrespect by society. Throughout history, women have been told they need to look a certain way. In the 1900s, women were told they had to be big and curvy to be sexy, and today women are told they need to be skinny, but still have curves in order to be sexy. If someone does not look the right way, they are ridiculed and made fun of, and not being thin enough can lead to major problems with one’s self esteem. Feeling ashamed of how they look and how they feel can then lead to even bigger problems, such as eating disorders. Within the novels The Samurai’s Garden by Gail Tsukiyama, Uglies by Scott Westerfeld, and the play A Doll’s House by Henrik Ibsen, one can concur that society treats people differently based on their beauty, and one’s physical appearance can lead them to feeling ashamed, used, or disrespected.
The most fashionable, sought after magazines in any local store are saturated with beautiful, thin women acting as a sexy ornament on the cover. Commercials on TV feature lean, tall women promoting unlimited things from new clothes to as simple as a toothbrush. The media presents an unrealistic body type for girls to look up to, not images we can relate to in everyday life. When walking around in the city, very few people look like the women in commercials, some thin, but nothing similar to the cat walk model. As often as we see these flawless images float across the TV screen or in magazines, it ...
As prom season goes by, I realized there’s a problem with our society. If women have an hourglass shape or thin shaped body there being rated high on the scale of “the perfect body image." The media manipulates women by establishing an unachievable standard of beauty and body perfection. This manipulation has led women to dissatisfaction with their bodies.The media’s influence on body image has established an unachievable standard of beauty and body perfection.Images of women in magazines and on the television have impacted a woman's sense of body satisfaction.This has created an unhealthy obsession with images of beauty and the idea of perfection in our society.The media that controls the magazines and television has caused social pressures that mentally urge women to maintain the image that pertains to their ethnicity and culture. This has set a trend, indoctrinating female from childhood and adolescence which later on brainwashes them into maintaining a specific body image causing negative effects in adulthood.
In her novel “Beauty Myth”, Naomi Wolf argues that the beauty and fashion industry are to blame for using false images to portray what beautiful woman is. She believes the magazines are to blame for women hating their bodies. Wolf states, “When they discuss [their bodies], women lean forward, their voices lower. They tell their terrible secret. It’s my breast, they say. My hips. It’s my thighs. I hate my stomach.” (Wolf, 451) She is focusing on how w...
Though there are significant shifts in representation of women, influenced by cultural differences and historical perspectives, the enormous influence of media portrayals of these ideals have always defined the trend of what women should look like. Slenderness is often praised as the “perfect body shape”. It is commonly related to the positive attribute of a healthy body, making it the “right” thing to do. Being skinny becomes what every woman pursues. However, despite the historical and cultural differences, social beliefs of “femininity” has forced women to fit in the mold of perfection, creating the sense of internal surveillance. With the desire to conform to the beauty standards, women are thus self-pressured to discipline, control and correct their bodies. This self-policing effect can be related to Foucault’s theory of panopticism. Body dissatisfactions result negative consequences on women internally and externally. It also leads to severe issues that should raise society’s concern. Furthermore, there are namely two ways suggested to minimise the negative impacts, including women should be encouraged to realise that media portrayals of ideal figures are simply photoshopped images, as well as women should be largely exposed to feminists ideas to empower inner self-confidence. However, it should not be denied that the counter effect of this normalization also helps encourage healthy livings in society. Nevertheless, “health” should not be perceived as a particular body
The mass media over the years has had such a profound role in creating an image on how women should be viewed. From their appearance to what their duties are in everyday life, the media has made sure to depict unrealistic images of women. These images have caused not only the male public but women themselves to believe that they must attain a certain kind of body or occupation to fit into society. Women often feel obligated and pressured to comply to this praised image of perfection.