How the Internet Has Changed our Shopping Habits Essay

How the Internet Has Changed our Shopping Habits Essay

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The Internet is rapidly becoming widespread and widely used as a tool for globalization across the world. As the Internet became more easily accessible by most people in the world, the web is bringing significant implications and changes to the way we live, including the way we shop. There is a rapid growth with e-commerce and moving businesses onto the web and retail success is no longer about stores and shopping centers. In developed countries, about two thirds of the population have access to the Internet making the option of online shopping is easily accessible to most people (Valerio). With the ease of shopping in your own home there are many benefits of doing your shopping online. Consumers can easily compare prices online, there is a larger range of products on the web, you can save time by having your shopping delivered right to your doorstep and it also overcomes physical barriers. Over the last decade online shopping has challenged and replaced the traditional means of physically going into shops as the digital world has provided customers with further convenience, flexibility and comfort from shopping from your own home.
The Internet is currently the third most shopped channel; brands are pushed to keep up with the trend of building an online shopping option for their consumers and this is evident through the increase in retailers offering online options for their consumers (Valerio). With solely digital stores like Net-A-Porter, Amazon and eBay, competition among digital stores and physical stores are tight. Retailers are pushed to keep up with the rise of digital shopping whether they want to or not. There are several retail implications with the rise of digital shopping, retailers are turning to multi-channel retai...


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... Hayley. "America's Shopping Malls Are Dying A Slow, Ugly Death." Business Insider. Business Insider, Inc, 31 Jan. 2014. Web. 26 Feb. 2014.
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"There's No Place like the Mall: U.S. Shoppers Unplug." Newswire. Nielsen, 23 May 2013. Web. 27 Feb. 2014.
Valerio, Dan. Digital Retail: Analyzing the Effect on Retailers. Rep. Ernst & Young LLP, 2012. Web. 6 Apr. 2014.
Webb, Tom. "Mall of America Set for Super-sizing." TwinCities.com. N.p., 4 July 2013. Web. 06 Apr. 2014.
Whelan, Robbie. "Store Rents Rise as Construction Slows." The Wall Street Journal. Dow Jones & Company, 2 Apr. 2014. Web. 06 Apr. 2014.
Yu, Hui-yong. "Mall Vacancies Climb to Highest in Decade as U.S. Store Closings Persist." Bloomberg.com. Bloomberg, 7 Apr. 2011. Web. 26 Feb. 2014.



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