New Zealand Case Study

1. Introduction

The world is changing and advancing every day and with the use of current visual medias such as social networking websites. New Zealand attracts many people around the world and in particular an increasing amount of immigrants, in particular Chinese international students. Relatively, opportunities of New Zealand attract many international students especially Chinese international students who look to choose New Zealand as their destination to further develop their education. Although there is a high volume of students they are faced with many motivations

1.1 Aim

The aim of this research is to evaluate how social network sites (SNS) attract international student’s intentions to study in New Zealand. Specifically, primary

Despite what some Chinese international students might select New Zealand to pursue their education needs, others may choose different destinations such as Australia. Even though New Zealand language is not Chinese, acceptance of the language is tolerated with New Zealand official languages being English, Māori and sign language.
In addition, social networking sites have grown substantially over the years and garnered people all over the world to utilise sites such as Facebook, Twitter and YouTube just to name a few (Cao & Zhang, 2012). This allows countries such as New Zealand and China to establish a level of understanding and multiple languages as SNSs are a mainstream platform. China being a much larger country than New Zealand enables Chinese students to utilise SNSs as way to maintain connections in China as well as New Zealand and build new relationships as they learn to adapt to life in New Zealand. Until now, the use of SNSs has been a topic of discussion and being able to understand the impacts, motives and experiences of Chinese students for selecting New Zealand as a place to study is a research topic that needs to be

30) identify that twenty-nine respondents that used internet, of those respondents 51.7% of them used the internet to share knowledge through blogging, emails, Skype and Facebook. Depending on their social and recreational use nevertheless; Wang et. al (2015, p. 123) agrees that most Chinese international students are relatively shy and believe SNSs are better suited for those who are more sociable. It has been suggested that economic reasons have been a main factor in migrants who consider the importance of moving to New Zealand a beneficial opportunity (Liu, 2015, p. 306) and social networking sites assist Chinese international students to communicate to those who understand their culture on a mainstream level as well as being able to communicate to their families and friends in China. Communicating in New Zealand is however is easier to migrate to as the history of New Zealand accepts multi-cultures being a readily established and open country to people all over the world (Matcher & Govender, 2012, p.