Maintaining the Organization's Presence and Identity
A survey carried out by a professional Social Media Company, involving 998 small and mid size businesses in North America, revealed that around 94 percent used it for marketing purposes. They found it the best way to maintain the organization's identity and existence online (Yeung, 2014).
Corporate identity is among the top priorities, no matter whether the business is a small scale or lists in the elite echelon. Having profile pages on different platforms including Facebook, LinkedIn, and Twitter helps the businesses to stay connected with the existing customers. The best aspect of social media is that it gives an opportunity of direct engagement with the clients. With Facebook having around 1.2 billion members and Twitter having 250 million active users monthly, it is obviously the best channel for startups to raise awareness about their products, create connection and engaging with customers to drive revenues (Benwell, 2014).
A recent research report from Ad-ology states that in 2014, small businesses are expected to spend more on building online presence via active engage...
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...alVox (2014) LocalVox, Jan, [Online], Available: http://localvox.com/resources/small-business-marketing-statistics/#socialmedia [10 March 2014].
Mershon, P. (2011) socialmediaexaminer, 8 November, [Online], Available: http://www.socialmediaexaminer.com/26-promising-social-media-stats-for-small-businesses/ [12 March 2014].
Swipely Team (2013) swipely, 08 April, [Online], Available: https://www.swipely.com/blog/how-social-media-has-changed-marketing-for-small-business/ [13 March 2014].
The Guardian (2013) theguardian, 29 August, [Online], Available: http://www.theguardian.com/small-business-network/2013/aug/29/social-media-boost-business-tips [13 March 2014].
Yeung, K. (2014) thenextweb, 13 Feb, [Online], Available: http://thenextweb.com/insider/2014/02/13/linkedin-report-says-small-businesses-becoming-astute-users-social-media-marketing/#!zwNn0 [15 March 2014].
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