In N Out Vs. Shake Shack Social media is a key tool that has changed both our everyday lives and the way we do business. In the modern world, almost everyone who has a smart phone – and most of those who have computers - also hold accounts on a social media company. Currently, In N Out Burger and Shake Shack, two of America’s most buzz-worthy restaurants, are exhibiting great success at using the social media world to promote their businesses. Both companies have established a presence on many of the most popular social media outlets, including Facebook, Twitter, and Instagram. Each of these burger-focused restaurants, however, has demonstrated a very different approach to their social media. Shake Shack’s social media presence is truly remarkable. With about 278,000 Instagram followers, 181,000 Facebook followers, and 59,000 Twitter followers, they have high levels of engagement from many …show more content…
This will allow In N Out to not only attract new social media followers who stumble across their posts, but also retain their current customer base, who will be interested to what In N Out is posting throughout the week. The second key strategy that In N Out needs to start incorporating is placing a greater emphasis on images of its most famous product, the In N Out burger! Posting well-done photos that make the food look irresistible will attract even more customers to In N Out’s already crowded locations, which will lead to a rise in sales. Finally, In N Out must increase their engagement with their followers on all platforms. An effective strategy may be following Shake Shack’s example re-posting images that are sent in by their customer base. This will make the overall experience a lot more fun In N Out’s social media followers, and will make those followers more likely to become frequent
The first step towards the growth and completion of our marketing objectives would be to increase the awareness of Trader Joe’s by 15% on social media and also boost advertisement to the same degree, for the next two years. We may be able to do so by incorporating advertisements and exclusive deals only found on Trader Joe’s social media pages. Also advertise Trader Joe’s social media pages within different locations of the store so that all people, as well as the younger people whom fall within the target market, can now see it and will become more likely to check out Joe’s on social media which
...rted In-N-Out Burger where their philosophy was simple “Give customers the freshest, highest quality foods you can buy and provide them with friendly service in a sparkling clean environment.”
Chipotle channeled a one-on-one engagement model for social media platforms. Chipotle formed a three-person team that entirely devoted to post and respond on the official social media accounts like Twitter and Facebook. Each team member would sign their own names at the end of each post, and they can also repost or respond to the comments in a personal manner. Customers are treated as individuals, and they would receive messages based on their own situations, such as “How’s school going?” and “Where do you go during the winter break”. This strategy allowed Chipotle to know and interact with the customer in particular, providing a unique customer experience for every customer. Chipotle loves to communicate with customers, 90% of the company’s activities are responding to customers through @-mention on Twitter (klamn, 2012). While other companies spent millions on traditional advertising, Chipotle puts small budgets in branding through social media. With 2 million followers, the company responded 95.28% of Facebook posts with an average responding time of 65 minutes, which was much more efficient than other fast food restaurants. (Ciotti,
Combined with the lower costs products that will be supplied to each franchise, it will not just stop there. Advertising is key to get the word out about the new and improved Quizno’s. Social media is absolutely everywhere. Plus the most appealing part of advertising through social media, it costs very little to put the company out there. Although, the company must follow the notice recent trend of social media website where everyone is hanging out lately. Finding the most foot traffic through these websites will increase the views of the new improved and get the potential customers knowledgeable about Quizno’s and actually know who they are and what they bring to the table. Facebook for example has an advertising platform. This platform is open for companies to buy to plaster their brand all over this top most used social website. The site takes the interest of the user and most sites visiting and uses the company that matches those interests of the
...ed that may sacrifice consistency of customer experience, In-N-Out has resisted not going public or franchising. Its advertising is mostly performed by its customers, In-N-Out offers free bumper stickers to customers who in turn stick them on their cars and essentially advertise for In-N-Out whenever they go for a drive.
Often people buy a book at a bookstore after reading the first few pages to make sure that the book is interesting enough to continue reading at home. That is why Amazon has a “Click to LOOK INSIDE!” button on each book. It is the most important part of a whole book in order to catch potential readers. One would expect that both In-N-Out Burger and Fast Food Nation must have strong hooks at the beginning since they were both New York Times bestsellers. Although they both focus on the fast food industry, there is quite a contrast in the way they are written. In the prologue of In-N-Out Burger, the author Stacy Perman writes not about the hamburgers or the company, but mainly about the phenomena that the burgers caused. On the other hand, in the introduction of Fast Food Nation, the author Eric Schlosser splits it into two different parts, a story about Cheyenne Mountain Base and a quick overview of fast food industry. Throughout the prologue of In-N-Out Burger, Perman successfully gets the attention of the readers by describing the facts in detail, which makes them want to turn the pages for further reading. On the contrary, despite Schlosser’s concise and precise narrative, the introduction of Fast Food Nation does not seem to make the readers want to read more due to his unsuccessful analogy and composition of the chapter. The introduction of In-N-Out Burger definitely draws more attention of the readers than that of Fast Food Nation due to the rhetoric and composition.
The food industry is, obviously, facing a perfect competitive market environment, of which the barriers to entry and exit are both lower those of other industry. Being the particular field of fast-food industry, Shake Shack need face some very competitive magnates like the McDonalds’, the KFC, Kari Kitchen etc., which currently exist, and, at the same time, it may also meet extra challenges from the brands that are potential to enter the market in Vancouver. In addition, products presented in the fast-food industry are highly substitutive, showing the reliance on customers’
From observing social media account in class, I have seen lots of business in the fast food industry do a good job of using social media. Nearly a majority of fast food business uses some sort of social media platforms to get their brand out to get consumers to be aware of the tastiness they are missing. Aside from the delicious foods, many of the social media accounts do a great job of adding humor and more humanistic connection among people on social media.
The fast food restaurant industry, which includes quick-service and fast-casual restaurants, is highly segmented with the top 50 companies accounting for only 25% of the industry’s sales. The $120 billion industry includes over 200,000 restaurants with 50% of those specializing in hamburger entrees. (hoovers.com 2008) The major competitors in the industry include McDonald’s, Burger King, Taco Bell, Subway, and KFC – Chick-fil-A’s major competitor in chicken sales. Chick-fil-A’s unique position in the market, specializing in chicken-based entrées, has lead to a competitive advantage which the company has been able to capitalize on. Recently, many competitors have added chicken entrees in order to compete in the market segment. Through marketing strategies and company initiatives, Chick-fil-A has tried to stay distant from competitors, offering a fresh alternative to the ordinary fast food restaurant.
Social Media Marketing…For Food Trucks?. (2013, September 26). ModernLifeBlogs RSS. Retrieved February 15, 2014, from http://www.modernlifeblogs.com/2013/09/social-media-marketing-food-trucks/#
Social media is another great cost-effective way at marketing a company. In today’s technological world, the internet plays a huge role on any major brand. By utilizing the use of the internet, Chocolates El Rey could have a much wider market share as this information is available to anyone, anywhere in the world. The use of things like viral videos and social media...
We shall continuously stimulate our market by updating our Facebook and Instagram page to feature new partners/buyers or testimonials on how tasty the product
Social media is an imperative public relations tool for companies to utilize in their business practices. Social media cannot be regulated so anyone can say what they please about the company, whether it is good, bad or ugly. Social media is developing rapidly and there are new platforms
Social media is pertinent in use of communication throughout today’s organizations. There are many social media platforms that allow organizations to convey communication to potential consumers, stakeholders and the public. “It is essential for leaders to integrate these technologies and seek the best way to use social media and networks to the advantage of the business” (Billington, 2012, p.1). Business owners find that keeping up with current technology trends is essential in having a competitive advantage in the market place and having a strict set of standards and strategy is important in quickly adapting to social media trends.
Focusing on local produce – if McDonalds focuses on local produce, it has been shown that consumers favour this and trust produce from New Zealand, which may lead to an increase in profits.