How Social Media has Changed Business

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Social networking sites – or social media – is defined in the text as “online community for expanding users’ business or social contacts by making connections through their mutual business or personal connections.” (Laudon, & Laudon, 2010) In more practical terms I define social networking as usage of web tools to share gather and use knowledge about both your business and yourself. The intent of this paper is to identify areas where both business and business professions could best leverage social media for the advantage of the company.

The usage of social media has grown and nielsenwire gives that between 2008 and 2009 the “global time spend on social media sites was up 82%” (Nielsenwire, 2010) Nielsonwire further gives that the top US social media sites in December 2009 were as below Facebook, Myspace, Twitter, Classmates, and LinkedIn. (Nielsenwire, 2010) Neilsonwire states that “social networks and blogs are the most popular online category when ranked by average time spent” (Nielsenwire, 2010) This is followed by time spent on gaming and instant messaging. (Nielsenwire, 2010)

(Nielsenwire, 2010)

A study performed by pingdom resulted in interesting data upon the ages of social network users as well as age distribution across those sites. Per Pingdom the age group 35 – 44 represents 25& of those using social media. Pingdom states that this group is the “most social” group, and is represented by the generation that were “in their 20’s as the web took off in the mid ‘90s.” (Royal Pingdom, 2010) Calculations by Pingdom gave the below statistics;

The average social network user is 37 years old.

LinkedIn, with its business focus, has a predictably high average user age; 44.

The average Twitter user is 39 years old.

The...

... middle of paper ...

...f social networking for

business part ii; twitter. Retrieved from

http://ipwatchdog.com/2010/04/04/the-importance-of-using-social-networking-for-business-part-ii-twitter/id=9765/

(Quinn, 2010)

Quinn, R. (2010, May 13). The importance of social networking for

business part iii; linkedin chapter 1. Retrieved from

http://ipwatchdog.com/2010/05/13/the-importance-of-social-

networking-for-business-part-iii-linkedin-chapter-1/id=10525

(Quinn, 2010)

Rusli, E. (2010, May 13). How facebook and twitter are changing business

models, shaping brand idenity. Retrieved from

http://techcrunch.com/2010/05/13/how-facebook-and-twitter-are-

changing-business-models-shaping-brand-identity-video/

(Rusli, 2010)

Young, L. (2011, February). Sphere of influence - using the social media to win the war for

talent. HR Professional, 28(2), 28-34.

(Young, 2011)

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