Skyy Vodka, for example, has been the center of many sexy alcohol ad controversies. One ad depicts a slim, tan, very busty white woman, lying down between the legs of a man in a tux standing over her holding a bottle of Skyy Vodka and two martini gla...
... middle of paper ...
...iew of Content, Effects, and Functions of Sexual Information in Consumer Advertising.” Ebscohost Publishing (2003): 241-273. Ebscohost Academic Search Premier. Web. 18 March. 2014
Reichert, Tom, Courtney Carpenter Childers, Leonard Hall. “How Sex in Advertising Varies by Product Category: An Analysis of Three Decades of Visual Sexual Imagery in Magazine Advertising” Journal of Current Issues & Research in Advertising 33 (2012): 1-19. Print.
Reichert, Tom, Ignatius Fosu. “Women’s Responses to Sex in Advertising: Examining the Effect of Women’s Sexual Self-Schema on Responses to Sexual Content in Commercials.” Journal of Promotion Management 11 (2005): 143-153. Ebscohost Academic Search Premier. Web. 18 March. 2014
Sturken, Marita, Lisa Cartwright. “Practices of Looking: An Introduction to Visual Culture.” New York, New York: Oxford University Press, Inc., 2009. Print.
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