Essay about How Sexy is Your Alcohol?

Essay about How Sexy is Your Alcohol?

Length: 1223 words (3.5 double-spaced pages)

Rating: Strong Essays

Open Document

Essay Preview

For this assignment, I would like to take a closer look at alcohol advertisements. Working in the bar industry, I see many alcohol ads a day that promote and try to sell their product to their target audiences. According to results from the 2007 National Survey on Drug Use and Health, people between the ages of 21 to 25 years old drink more than any other age group (Aldworth 32). At this age, my peers and I are a large portion of the target audience for alcohol companies. For most of our lives we have heard that college is the time to live it up and party. The Federal Trade Commision claims that underage groups have a high exposure to alcohol advertising (1999). Another study conducted found that 1.2 alcohol commercials were found per hour during college sports programming (Grube 54). Think about the last time you saw an ad for alcohol. What did it look like? What or who was the focus of the ad? How did it make you feel? What message was being sent to you? Many print advertisements promoting alcohol use sex to sell their product. I challenge you to search “Alcohol ads” in Google Images and see just how many of those print ads contain some sort of sexual aspect. Whether it is a partially naked, thin, and busty woman, or a woman placed between a man’s legs, or an image of a woman who looks as though she is undressing, sex is everywhere in alcohol advertisements. It has become so prominent that sex in alcohol ads increased by 12% between 1983 and 2003 (Reichert, Childers, and Reid 1).
Skyy Vodka, for example, has been the center of many sexy alcohol ad controversies. One ad depicts a slim, tan, very busty white woman, lying down between the legs of a man in a tux standing over her holding a bottle of Skyy Vodka and two martini gla...


... middle of paper ...


...iew of Content, Effects, and Functions of Sexual Information in Consumer Advertising.” Ebscohost Publishing (2003): 241-273. Ebscohost Academic Search Premier. Web. 18 March. 2014
Reichert, Tom, Courtney Carpenter Childers, Leonard Hall. “How Sex in Advertising Varies by Product Category: An Analysis of Three Decades of Visual Sexual Imagery in Magazine Advertising” Journal of Current Issues & Research in Advertising 33 (2012): 1-19. Print.
Reichert, Tom, Ignatius Fosu. “Women’s Responses to Sex in Advertising: Examining the Effect of Women’s Sexual Self-Schema on Responses to Sexual Content in Commercials.” Journal of Promotion Management 11 (2005): 143-153. Ebscohost Academic Search Premier. Web. 18 March. 2014
Sturken, Marita, Lisa Cartwright. “Practices of Looking: An Introduction to Visual Culture.” New York, New York: Oxford University Press, Inc., 2009. Print.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Sexual Empowerment of Women Essay

- The purpose of my project was to explore female sexuality and empowerment. It is an important topic because women are judged on their sexuality. It is expected that women be sexy but not sexual, meaning to look the part, but do not act on it. We live in a world where women are held to a different standard than men. Men are expected to sleep around with many women; it gives them almost a god-like complex while women are shunned for sleeping around. Women should not feel shamed in having sex or being sexy....   [tags: sexuality, sexy, women, safe sex]

Strong Essays
933 words (2.7 pages)

Essay on Problems With Drug And Alcohol Addiction

- It comes as no surprise that many musicians are plagued with drug and alcohol addiction. Charlie parker, who was a leading influencer in Jazz music died after struggling with a heroin addiction for many years (Gridley). Amy Winehouse passed away in 2011 at the age of 27 because to alcohol poisoning. Jimmy Hendrix also passed away at the age of 27 because of a drug overdose, and so many more victims have been affected by a substance abuse problem (Mangel). But it strikes the question, why do so many musicians have drug problems....   [tags: Drug addiction, Addiction, Morphine, Heroin]

Strong Essays
1226 words (3.5 pages)

The Age Of Purchasing Alcohol Essay

- From parties to prayer, Alcohol has been given thousands of excuses to be consumed. Every season, holiday and get together needs egg nog, hard cider or spiked punch. Drinking plays a huge part in history from reason battles are won like in the odyssey, to prohibition with bootleggers and moonshiners. Americans especially love alcohol as much as any other society and we will find any excuse to consume it. It’s a god given right to chase ours hearts designers. But the real question is what age Americans start to indulge our urge to drink....   [tags: Alcoholic beverage, Beer, Drinking culture, Drink]

Strong Essays
823 words (2.4 pages)

Essay on Sexy by Jhumpa Lahini

- 1. In Cathedral there is a blind man named Robert. I believe Robert was used to show just how blind or unaware the narrator is in regards to everyday insights such as general awareness of others thoughts and feelings and his own self-awareness. Simply put, there is more to discover than just what is on the surface, beneath that is where true understanding lies. The narrator remarks as soon as he meets Robert “A beard on a blind man. Too much, I say.” (Carver, 2013, p. 2682), and later “that the blind didn’t smoke…” (Carver, 2013, p....   [tags: infidelity, Jhumpa Lahiri, Cathedral, Sexy]

Strong Essays
928 words (2.7 pages)

Essay about Legalization of Marijuana

- Puff up the lighter to the legalization of marijuana on a federal level, while we take a look at some major important reasons why pot needs to become legal. Marijuana is clearly unlike cigarettes and alcohol, which are extremely toxic and fatal to the human body and those that surround it. Marijuana is not a drug that has side effects that last as long as cigarettes or alcohol. Unlike alcohol and cigarettes one argument is that it’s probably the safest drug in the world unlike how the federal government controls it....   [tags: Benefits, Alcohol, Cigarettes]

Strong Essays
2240 words (6.4 pages)

Essay on Alcohol as a Gateway

- Alcohol and heavy drinking throughout Canada plays a distinctive role in instigating other key addictions. Drinking and consumption abuse can be linked strongly to the abuse of illicit drugs. Binge drinking should be seen as a gateway or portal to the development of poly-drug users. As the gateway drug theory suggests, routine use of less harmful drugs, in this case alcohol, will lead to risk of abusing more serious drugs. Alcohol is so readily available and like any other psychoactive drug it can be very addictive....   [tags: Alcohol]

Strong Essays
782 words (2.2 pages)

Essay about Miller Beer Ads

- Miller Beer Ads In television commercials and magazine ads, Miller uses sex, and woman as a way to grab your attention and to sell the product. We all have heard the saying “sex sells” but how far can alcohol companies take it. In their latest commercials, Miller uses two very attractive female twins that argue about to positive aspects for why they drink Miller. One argues she drinks it for the great taste and the other because it’s less filling. This leads to a fight between these two very sexy twins ripping each others clothes off and wrestling around in a fountain of water; they strip each other down to just their underwear....   [tags: Advertisements Advertising Alcohol Marketing]

Strong Essays
1784 words (5.1 pages)

Alcohol And Its Effect On Alcohol Essay

- Alcohol is a colorless, volatile flammable liquid that is the intoxicating constituent of wine, beer, spirits, and other drinks and is also used as an industrial solvent and as fuel. Alcohol is a drug and it is classed as a depressant, meaning that it will slow down vital functions. Alcohol is made out of a chemical called ethanol. To make alcohol, they need to have the grains, fruits or vegetables go through a process called fermentation. Fermentation is when yeast or bacteria react with the sugars in food “(Alcohol ingredients and chemicals).” Using alcohol can result in slurred speech, disturbed perceptions, unsteady movements, inability to react quickly “(Foundation of the drug-free wor...   [tags: Alcohol, Ethanol, Blood alcohol content]

Strong Essays
1446 words (4.1 pages)

Women: Alcohol Addiction Essay

- The alcoholic beverage has remained an established element to society’s social world and has grown into a way of living. As alcohol continues to flourish in its prevalence among citizens of the United States, so does the concept of alcohol addiction. A person becomes addicted to alcohol when they “drink excessively and develops a dependence that results in noticeable mental disturbance, or an interference with bodily and mental health, their interpersonal relations, and their smooth social and economic functioning” (Calahan, 1970, pp....   [tags: Alcohol ]

Strong Essays
2168 words (6.2 pages)

Alcohol Fetish Essay

- As humans, we all yearn to be free, yet we are trapped by expectations, responsibilities and standards placed upon us by the modern world. Alcohol creates freedom and vulnerability for individuals oppressed by the dynamics and speed of everyday life especially in very developed ‘high class’ nations. Alcohol particularly creates this freedom for individuals in disenfranchised populations, where expectations from a foreign “sophisticated” ideology overwhelm the people of the once free nations. And because alcohol creates a free and youthful state of mind, it becomes fetishized....   [tags: Alcohol ]

Strong Essays
2159 words (6.2 pages)