security guards

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3. Methodology
There are three important research methodology paradigms : Quantitative, Qualitative, and Mixed Method.

3.1 Quantitative Method (QUAN)
QUAN may, to put it simply, be defined as the techniques that involve the data gathering, analysis, interpretation, and reporting of numerical information in sequence order.

QUAN researcher is devoted to the principles of positivism – the view that “Explaining phenomena by collecting numerical data that are analyzed using mathematically based methods (in particular statistics)”. Aliaga and Gunderson (2000).

One of the advantages of quantitative research is a shorter time requirement. That is: data can be collected in easier way, e.g. sending or receiving by e-mail or/and post, distributing or collecting by particular persons so that data can be analyzed fairly quickly. A survey in this method can also be quickly generalized to the whole population by statistically random samples. Quantitative can provide a trusted set of data that give confidence if the information is constant and reliable. The survey can be conducted in the way of anonymous when it is related to sensitive topic. It protects privacy. Certainly, the goal of generalizing findings in target group can be achieved.

However, quantitative research might be incapable to investigate problem while respondents answer in closed-end survey questionnaires. Even though they are willing to share experience or view, their answers might not useful to researchers. In worse, misunderstanding or inaccuracy creates potential bias in the study. It is unlikely to discover new information but the important attitude, if any, can be overlooked. In case the research study involves a great amount of samples, it might be costly.

3.2 Qualit...

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...ds counts per building or per square feet? Hence, the proportion of sampling in different types of real property is based on the perception from the team discussion. The selection criteria include: popular type of real properties, low-income group, often dealing with people (tenants, residents, occupiers, users and etc).

Self-reported data
Another limitation is the data collected for this research study hardly can be verified independently. That is: either interviewees or respondents of the questionnaires may contain some potential bias, That is, low level of perception from respondents (the target population is security guards who generally have low education level, their understanding of the terms in questionnaires may be not accurate. Hence, we would compare this QUAN data with the QUAL data. In case there is a significant different, something must go wrong.

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