Every major corporation has a marketing mix; product, price, place and promotion. PepsiCo produces a wide variety of beverages and snacks. Beverages include Pepsi, Mountain Dew, Gatorade, Tropicana, Aquafina Bottled Water and Sierra Mist. A few of PepsiCo's savory snacks are Fritos Corn chips, Ruffles Potato Chips, Lays Potato Chips, Tostitos and Doritos. Breakfast cereals, cakes and cake mixes are also products of PepsiCo (Friesner, 2012).
As with all companies, PepsiCo must provide its customers with products at a reasonable price while at the same time trying to operate at a profit. Some of the ways PepsiCo attempts to do this is by cutting their overhead, re-engineering their manufacturing process and using inexpensive recyclable plastic bottles. Pricing could possibly be influenced by PepsiCo's relationship with Wal-Mart whose pricing strategy forces PepsiCo to keep prices low. Although PepsiCo does its best to keep low prices, over the last few years some prices have been increased by the company. The beverage industry in general has b...
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...iring new brands and ideas for new product development. These are just a handful of things PepsiCo does to consistently compete and stay towards the top of the food and beverage industry.
(2013). Retrieved from PepsiCo.com: http://www.pepsico.com/
Aguirre-Mar, M. (2013). Global Structural Design and Results: PepsiCo Case. Journal of Strategic Leadership, 6-13.
Friedman, H. (2011). Product Policy; New Product Development. Retrieved from http://academic.brooklyn.cuny.edu/economic/friedman/mmproductpolicy.htm
Friesner, T. (2012). Retrieved from Marketing Teacher.com: http://www.marketingteacher.com/case-study/pepsico-case-study.html
Larson, A. (2012). Retrieved from Lard Bucket: http://2012books.lardbucket.org/books/entrepreneurship-and-sustainability/s01-about-the-author.html
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