The Phillips Sonicare DiamondClean starts approximately at $219.99. The DiamondClean toothbrush is advertised on the Phillips website, packaging, and manual to “whiten teeth in just 1 week, with superior plaque removal for up to 7 times more than a manual toothbrush, as well as providing healthier gums.” The product can hold a charge for up to three weeks, appealing greatly to the traveler. On the Phillips Sonicare web page it states that the DiamondClean toothbrush has rotational/ oscillating brushing movements up to 27% more then its competitor Oral B. These brushing movements are suggested to have a greater cleaning advantage than the Oral B electrical toothbrush (usa.philips.com)...
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...that comes in different colors such as pink, black, or dinosaur skins brushing seems fun to do. With marketing techniques that suggest that the Sonicare toothbrush DiamondClean will give you the best clean who could refuse. Who could refuse a company that’s worth in the billons showing the consumer its priority and research that makes it a top of the line product. So much time and effort goes into designing, prototyping, molding, and building a fancy circuit driven toothbrush. With all of this a simple question arises, do you really need a $200 toothbrush producing 31,000 strokes per minute. Maybe we need to learn how to brush properly with a manual toothbrush. With research showing that a manual brush will give the same result as an electrical motor driven toothbrush, it becomes a physiological idea of convenience. Studies suggest it’s really about the toothpaste.
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