Essay on How Modern Media Monguls Operate

Essay on How Modern Media Monguls Operate

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This essay will explore how modern media moguls operate, specifically analysing the impact of Rupert Murdoch in Britain.
The global age has revolutionised the way in which we consume media, from television to the internet, significant advances in technology mean that worldwide we are interconnected. McLuhan (1964) states that the world has become a ‘smaller’ place and we are now part of ‘global villages’.
Robertson, (1992) identifies three processes of globalisation; 'compression of the world', ‘the intensification of consciousness worldwide’ (global consciousness), and the ‘increased interconnectedness at cultural level.’
As a result of this “compression of the world” whoever has control over media flows has a substantial amount of power and influence transnationally. This influence in particular is born out of the Western world, in particular America.
Individually everyone is affected by the increase in interconnectedness at a cultural level – ontological security.
In terms of media organisations and media moguls, globalisation is a valuable tool that has increased their power and global reach in terms of media flow, "globalization is the tendency for organizations to operate on an increasingly global scale" (media in Britain, p5). The ever increasing global flows, international calls, flights and increasing global trade has caused the media mogul to modernise now expanding from the circulation of newspapers to include radio, television, film studios, publishing houses and other forms of multi-media.
Media Moguls are defined as individuals who either control or own media companies and media platforms that publish mass media consumed by a large number of people (reference). The control of a mogul’s company differs from c...


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...ailable: http://www.theguardian.com/politics/2009/nov/12/gordon-brown-rupert-murdoch-misspelling. Last accessed 1st May 2014.
McLuhan, M (1964). Understanding the Media. London: Routledge and Kegan Paul. 3.
Ofcom. (Unknown). Oftel SUBMISSION TO THE ITC ON COMPETITION ISSUES ARISING FROM THE AWARD OF DIGITAL TERRESTRIAL TELEVISION MULTIPLEX LICENCES. Available: http://www.ofcom.org.uk/static/archive/oftel/ind_info/broadcasting/dtt.htm. Last accessed 1st May 2014.
Stokes, J & Reading, A (1999). The Media In Britain: current debates and developments. London: Macmillan Press Ltd.. :p4-5.
Steven,P (2003). The No-Nonsense guide to Global Media. Oxford: New Internationalist Publications Ltd.. p:32-33.
Tunstall, J and Palmer, M (1991). Media Moguls. London: Routledge. p:114-117
Roland Robertson (1992) Globalization. Social Theory and Global Culture. London: Sage.


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