Today, more than ever, teenage girls are influenced by magazines, billboards, television, movies, and most of all advertisements. While the advertisements of models that have been airbrushed to flawlessness may sell products, the effects on teen girls is undeniable. Over the past decade the numbers of depression, eating disorders, and hypersexuality in young girls has been steadily on the rise. False advertising in way of airbrushing, heavy editing, and photoshopping models has had negative effects on teen girls and according to the Federal Trade Commission (FTC) policy, false advertisement is illegal. It may be stretching it calling photoshopping false advertising, but nonetheless manipulating young, impressionable girls into believing a product will make the thin, beautiful, and popular is false advertising and as stated above, is illegal according to the standards set forth by the FTC.
False advertising is defined as an advertisement, other than labeling, which is misleading in a material respect (uslegal.com). The FTC policy states that anything that is likely to mislead consumers acting reasonably under the circumstances and that is, important to a consumer's decision to buy or use the product (Advertising faq's: A," 2001). In the past there have been blatantly obvious cases of deception in advertising such as the case of Listerine Mouthwash being a cure all for things such as cold ailments, sore throat, and even dandruff. In court the FTC directed the company to use $10 million dollars to correct the false statements. Another case of blatant false advertising was made clear in early 2008 when the supposed “immune booster” Airborne was taken to court by David Shardt who states that there is no factual evidence that this p...
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...d from website: http://www.cga.ct.gov/2006/rpt/2006-R-0468.html
Silverstein, M. (2011, July 06). [Web log message]. Retrieved from http://blogs.indiewire.com/womenandhollywood/forbes_2011_list_of_the_highest_paid_actresses
Steagall, K. (2008, July 30). 6 cases of shamelessly false advertising. Retrieved from http://www.mentalfloss.com/blogs/archives/17036 [Web log message]. (2011). Retrieved from http://www.change.org/petitions/protect-our-girls-and-pass-the-self-esteem-act
U.k. bans l'oreal ads of overly airbrushed julia roberts. (2011, July 28). Retrieved from http://www.commercialalert.org/news/archive/2011/07/uk-bans-loreal-ads-of-overly-airbrushed-julia-roberts
[Web log message]. (2011). Retrieved from http://www.change.org/petitions/protect-our-girls-and-pass-the-self-esteem-act
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Rationale This Further Oral Activity will be presented on a T.V. show format (based on the show “The Gruen Transfer”), with the host focusing on the false advertising of well-known health foods and drinks. This FOA will focus on the persuasive language and manipulative strategies used by businesses to influence and mislead consumers into believing false perceptions of their product, using case examples to support the evidence presented. The purpose of this FOA is to inform the audience on the plethora of manipulative and persuasive language used in advertising for ‘supposedly’ healthy products, while the target audience is Australian T.V. viewers 18-50 who are interested in the influence of advertising. The context of the piece is based on today’s world of marketing and how persuasive advertising strategies can influence Australian consumers.
Today society has never been more aware of the impact the media has on what is considered to be an attractive person. Those who are most vulnerable by what they observe as the American standard of attractiveness and beauty are young females. Their quest to imitate such artificial images of beauty has challenged their health and their lives and has become the concern of many. As a result, advertisements used in the media are featuring more realistic looking people.
...ese images but it is awareness that society should be promoting. In 2009 in Europe, French Parliament member Valerie Boyer suggested that all published images that are digitally enhanced - including advertisements - come with a warning label that reads, “Retouched photograph aimed at changing a person’s physical appearance.” If they fail to do so they will be fined up to 50 percent of the cost of the publicity campaign in question. America should be creating a proactive movement that will bring teens and adults in society up to par on what is going and informing them of how they can change how they view their images. Like cigarettes, advertisements with false images should be given a warning label. Essentially, these industries should be creating an encouraging message to their viewers to provide a healthier outlook about size, beauty, and weight.
To begin with, misleading advertising is the commercial speech “that can deceive consumers by ambiguity, through presentation or by omitting important information […] or including false information.” It is subject to federal regulation. Before 1895 fraudulent advertising was everywhere. It was not until 1893 to 1911 “when standards were in the making” due to the acknowledgement of ethical dilemmas of false advertising: deceiving the consumer and dishonesty.
In a brilliant update of the Killing Us Softly series, Jean Kilbourne explains the dangers of advertisements and how they objectify women. Advertisements intelligently portray women in a sexual and distorted way in order to attract the consumers’ attention. Media sets a standard on how young women view themselves and puts them at risk for developing an eating disorder. Kilbourne’s research has led her to educate those who have fallen victim to achieving the “ideal beauty” that has evolved in today’s society.
It is evident that today’s advertisements for teen clothing are neither healthy, nor ethical, to use as a way to attract teen consumers; however, companies are getting away with this behavior, because their effective and inappropriate advertisements are merely innuendos. The modern label placed on teens is said to be the primary contender for the cause of eating disorders, suicide, bullying, and depression. Fortunately, groups of teens are getting together to put an end to these unethical advertisements and the messages the ads give off to teens; because of their efforts, the amount of effect that advertisements have on teens now, may dramatically plummet sometime in the near future. In my opinion, it is crucial that us teens make a profound alteration to the way teen merchandise is advertised, which in turn will end the knavish behavior of ...
Our media continues to flood the marketplace with advertisements portraying our young teens much older than their age. Woman’s body images have been the focus of advertising for generations. However, now the focus is more directed to the younger teenage girls instead of woman. Young girls are often displayed provocatively while eating messy triple decker hamburgers, or sipping a diet sodas on an oversized motorcycles. As a result, young teens are dressing older than their age, trying to compete with this ideal media image. By allowing younger girls and teens to be portrayed as grown woman in advertisements, our teens are losing their young innocence. With society’s increasing tolerance, this epidemic will continue to exploit our young daughters, sisters and friends. Young teens feel an enormous amount of pressure to obtain the ‘ideal’ perfect body. Trying to emulate the advertisements seen in the media and magazines. As a result, more girls and woman are developing eating disorders. Media can no longer dictate how our young teenage girls should look.
Tobacco companies should be prevented from using advertising tactics that target teenagers. There has always been controversy as to how tobacco companies should prevent using advertising tactics to target teenagers. As controversial as this is tobacco companies shouldn’t advertise teen smoking. Many teens may be lured to believe cigarette advertising because it has been part of the American Culture for years, magazine ads and the media target young people, and these companies receive a drastic increase financially; however, the advertising by these cigarette companies has disadvantages such as having to campaign against their own company, limiting their cigarette advertising and becoming a controversial dilemma as to encouraging teenagers to smoke. From billboards to newspaper advertisements, cigarette promotions started becoming part of the American Culture.
If teens are constantly being exposed to television displaying images of beautiful and skinny people, they might think that they must sculpt themselves into fitting that image. According to author K Harrison exposure to fat character television produced dissatisfaction in the bodies of young teens (Harrison, 119-143). When teens become unsatisfied with their looks they may try to resort to unhealthy eating habits to meet their needs. The more exposure a child gets through television media the more vulnerable they are to eating disorders as a result of the weight related topics displayed. The National Institution on Media and Family states that “the commercials aimed at female viewers that ran during the television shows most often watched by icon girls also frequently used beautify as a product appeal (56 percent)”(National Institute on Media and Family,” Media, Body Image, and Eating Disorders”). Examples of these are Revlon makeup and spray tan commercials. Both of these are examples of unnatural beauty promotions which lead to teens striving to look like someone of the ideal image.
Unfortunately, this has led to a powerful influence on how many women and teenagers view their bodies today and this has contributed to social issues such as eating disorders, the high rise of sales for over-priced diet supplements that promises to make women consumers at home look as good as the model. Society has made some women dislike themselves. Over the years, the average female body has grown larger and curvier but the media standards of the female body have remained thinner with less curves. Most models being displayed in the media are below the ideal body weight listed among the National BMI chart, thus meeting the diagnostic criteria for what is called anorexia nervosa disorder. Today’s magazines and advertisements are one of the prominent sources of idealizing these unrealistic images. This is a disturbing trend because many women and teenagers read these magazines, hoping that following the advice given, they will be more acceptable and attractive to many. These magazines and ads are marketed to help women better themselves by providing information and products that are supposed to make them look and feel better about themselves. The marketers will do anything to sell their product and make a profit, and anything can be sold if it appeals to today’s society
What are some the implications media is having on the youth of today? Are parents competing with sophisticated physiologically designed media to keep their children healthy and safe? How and why does advertisement influence the social, physical, cognitive, and moral development of young children? The major influence in the social construct of moral and cognitive development of an individual is the family. Due to the influences on the youth of today, parents need to be more aware, and combat the effects of advertising on children.
In today’s world, advertising reaches and influences teens in both negative and positive ways. Teens are bombarded with ads through television, teen magazines, radio, and the internet. Advertisers know teen’s buying power and their willingness to spend their money. Many companies even hire teens to be “consultants” and trendspotters. They want to know what teens are thinking and their likes and dislikes. Some feel this is a good thing and that teens are letting companies know what they want. On the other hand, many believe all this advertising to teens has a negative impact on them. Ads show models with “perfect” bodies. “Every year, the average adolescent sees over 5,000 advertisements mentioning attractiveness” (Haugen). Some feel this leads to teens having low self-esteem, while others argue that it does not have an effect. These people believe teens have the power and control in the advertising world.
In today’s difficult economy who can afford to spend their hard-earned money carelessly? Americans want good quality and low prices, and businesses that advertise their product make saving money possible. Advertising was created for one reason, so businesses could make known their product (Black, Hashimzade, and Myles). Some consumers may argue that advertising is not informative, but that it is manipulative because some advertisements make false claims. Fortunately, there are regulations and consumer rights that promote truth in advertising. Consumers must embrace their rights to keep advertising the way it is meant to be. Advertising is meant to be informative and not manipulative, and consumers play a great role in promoting truth in advertising.
Advertising has had a powerful impact on today’s children. From songs, to logos. to characters, advertisers keep in mind their audiences. Competition is the force which causes advertisers to target children. Children are targeted through the catch phrases. animated characters, and toys in these competitive advertisements.
The advertising is a method of communication that has a big purpose which is to persuade the audience to buy their products .Today, advertising is very remarkable and has an essential role in community.as it tends to impact on children specially. In addition, nowadays, the children are watching too much television and use the social media than previous years. Therefore, they see more advertising. Besides, although there are some good impacts of advertising on young minds, the researchers shown that, the advertising can also have several bad influences on children, particularly, if parents are incautious and do not increase the awareness of their children about the importance of money.