How Internet Use The Internet Essay

How Internet Use The Internet Essay

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Introduction

To keep business owners and managers up to date on the use of the internet, Thibodaux Chamber of Commerce has asked a research consultant to perform an analysis on how internet use can affect small - to medium - sized businesses.

Internet use has grown substantially in the last decade. More people are using the internet now than have in the past. The question is, how can businesses use this to their advantage? The purpose of this report is to find ways for small - to medium - sized businesses to benefit from this increase in internet use. Ultimately, this report is to inform businesses about Americans’ internet use and the options that can be implemented to help businesses succeed in cyberspace.

The report will cover three mediums: websites, apps, and social media. Business owners and managers can use these platforms to increase awareness of their businesses and sales. These three mediums are increasing in use and can benefit many businesses no matter the size.


How Are People Using the Internet?

People use the Internet for many things: from social media to simply surfing the internet. According to a study by the Pew Research Center, 85% of Americans who are 18 and older use the Internet in some way (“How Americans,” 2013). Internet use is particularly common in households that have younger residents, households with higher levels of education, households with higher income, and households in urban and suburban areas (“How Americans,” 2013).

A major trend seen is that as age increases, internet and smartphone use tends to decrease, as seen in Figure 1. This can give businesses insight into who their targets areas might be when it comes to technology and introducing it into a business setting. Research shows tha...


... middle of paper ...


... Social Media such a great marketing tool is that it allows companies to reach large numbers of people without having to pay a fee. The only cost that is associated with social media is personnel costs. Someone needs to control the content that is placed on the many different social media platforms.



Conclusion

America is becoming more reliant on electronics day by day. With so many people on the internet and using smartphones, it is important for businesses to stay connected and learn how to connect with new generations. The research shows that the majority of Americans are already using the internet, and that will only increase as more children are being introduced to technology at younger ages. Businesses can stay connected by using websites, apps, and social media. Each option comes with their own advantages that should be considered to maximize the benefits.

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How Internet Use The Internet Essay

- Introduction To keep business owners and managers up to date on the use of the internet, Thibodaux Chamber of Commerce has asked a research consultant to perform an analysis on how internet use can affect small - to medium - sized businesses. Internet use has grown substantially in the last decade. More people are using the internet now than have in the past. The question is, how can businesses use this to their advantage. The purpose of this report is to find ways for small - to medium - sized businesses to benefit from this increase in internet use....   [tags: World Wide Web, Internet, Social media, Website]

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