The Importance Of Innovation In Service Innovation

872 Words2 Pages

According to these definitions can be found that the term “new” is the basis for innovation .However the term “New” concept was the basis perspective (Roger, 2003 & Walker, 2006) other social changes should be consider in innovation not only scientific discovery (Dakhli &De clercq, 2004).There are various criteria for classifying innovation ,product and process innovation ( Oslo Manual 2005,Sundbo et al 2007 ) and incremental and radical innovation (Bacanu 2009).Innovation is the continuous process by attempting all internal resources to provide appropriate activities which lead to change. The main aim of innovation is making value and use as a competitive advantage and positive effect on organizational performance .consequently, innovation be any changes that bring value for organization.
2.17. Service Innovation
Fast developing and growing in service innovation seen as a competitive advantage at industry, firms …show more content…

In spite of growing the role of technology in service innovation ,there are lack of attention in existing literature regarding this aspect (Boone,2000).In regarding new services ,there is a need to consideration in whole process of service innovation from designing new services to service delivery to make and increase value for its customer (Albors Garrigos, 2009). Based on the idea of Sampson &Froehle (2009) and Sampson &Spring (2012), it can be demonstrated that customer interface with organization and technological sources are two main factors to service design and delivery .The main focus of service innovation is dynamic and interaction among supplier and customer and customer are as a co–creator of innovation across these interaction (Edvardsson, Gustafsson, Kristensson, & Witell ,2010). Organization can create more opportunity in service innovation by increase relation and interactivity with its customer (Mathieu, 2001).with involving customer in service innovation process as a user, co-producer and resources (Nambisan,

Open Document