Like color, memory is also composed of a set of three parts, short term memory, long term memory, and then sensory memory. Short term memory is the capacity for holding a short amount of information or data in the mind in a ready and active state, available for a short period of time. Long term memory is the final stage of the dual memory model proposed by the Atkinson and Schifrin model, in which data can be stored for long periods of time. While short-term and working memory persists for only about 20 to 30 seconds, information can remain in long term memory indefinitely. Sensory memory is the shortest term of the element of memory. It is the ability to retain the impressions of sensory information after the original stimulus has ended. It is a sort of buffer between the various types of stimulus given such as the standard five senses of taste, smell, sight, hearing and touch. These are retained in memory but for a very brief amount of time. A standard example of sensory memory is l...
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...lain the way that color has an affective reaction and there has been a limited amount of investigation into the idea. A very few have related that either saturation of color or brightness have had any type of positive response with in the study of color psychology. So it may be that within the specific area of hue that we find that we may find a pattern of how the context of given data is processed will cause a production of patterns of behavior not yet seen within the former studies done. We may be able to use the encoding qualities of color and the affective reaction to further influence memory, for we know that the way that different persons see an event at the same time is each seen within a different way and maybe the way to get them on the right track is to give them a specific way to access the event through a bilateral system of hue and affective reaction.
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