Text is another prominent aspect that will determine the credibility of a website. As we all know, reading on the website is tiring and exhausting and that is why most of websites are encouraged to provide a short text but full with information. The text in the webpage of Redwater Grilled Rustic’s website is not clear and not effective for the user to read. This is because the type and size of font used in the website is not suitable and it is not scaled according to user’s preferences. Figure 7 below shows the example of type and size of font used on the website.
The user takes a quite long time to read on the information provided in the website as the size of the...
... middle of paper ...
... applying contrasting colour text can help the restaurant present a crisp and fresh online image” (Kasavana, 2002). Furthermore, according to recent studies, it has been proven that “dark characters on light background are superior to light characters on a dark background” (Bernard, 2003). Thus, it concludes that people are more likely to read a black text rather than white text. Figure 13 below shows the suitable choice of colour between background and the text used.
Furthermore, Redwater Grilled Rustic’s website should includes images together with their menu list. The presence of pictures will helps in conveying the information as well as to grab the customer’s attention while browsing the menu list. It also will help in increasing the aesthetic value of the website. The figure 12 below shows the presence of pictures in the menu list on the restaurant website.
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