How Color Affects Mood Essay

How Color Affects Mood Essay

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Method
Design
The design for this study will be a simple between subject experiment consisting of one experimental group and one control group. The independent variable will be warm colors. The dependent variable will be mood. The main goal is to determine if the independent variable will influence or cause difference in the specified dependent variable. The experiment group will spend 60 minutes in a warm paint color room and their mood will be measured. The control group will spend 60 minutes in a neutral paint color room and their mood will be measured.
Participants
In order to test this hypothesis 60 students will be randomly recruited. In order to get my 60 participants, I will pick students who id begins with the numbers 08. A total of 30 females and 30 males will be chosen, all psychology undergraduate students from Texas A&M International University, largely in the age range 20-25 years. No payment, other than receive 5 points of extra credit, will be offered for participation.
Measures
Colors. Colors are grouped according to their wavelengths. Colors with longer wavelengths such as red, orange and yellow are perceived as warm colors. Colors with shorter wavelengths such as blue, purple and green colors are perceived as cool colors. White, grey and black colors as perceived as neutral colors.
Mood. Colors affect our mood. It is said that warm colors tend to evoke feelings such as happiness, stimulation, motivation, and even aggression. Meanwhile, cool colors tend to evoke feelings such as sadness, tiredness, relaxation, and calmness. The participants will explain how a color affected their mood (See appendix B).
Procedure
After randomly choose the sample group. The 60 students will then be randomly assigned to 2 groups...


... middle of paper ...


...and depressed individuals. BMC medical research methodology, 10(1), 12.
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Gerritsen, Frans. Theory and Practice of Color: a Color Theory Based on Laws of
Perception. New York: Van Nostrand Reinhold, 1975. Print.
Jacobs, K. W., & Suess, J. F. (1975). Effects of four psychological primary colors on anxiety state. Perceptual and motor skills, 41(1), 207-210
Labrecque, L. I., & Milne, G. R. (2012). Exciting red and competent blue: the importance of color in marketing. Journal of the Academy of Marketing Science, 40(5), 711-727.
Osgood, C. E. (1957). The measurement of meaning (Vol. 47). University of Illinois Press.
Peretti, P. O. (1974). Color-mood associations in young adults. Perceptual and motor skills, 39(2), 715-718.
Simmons, D. R. (2011). Colour and emotion. New directions in colour studies, 395-414

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