The Importance Of Customer Stories On Brand Awareness

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Stories are timeless representations of our experiences. We tell stories to make people laugh, to encourage friends, and even to spread celebrity gossip.

As humans, we pay attention to stories because our brains are wired to do so. It helps us relate to the storyteller and remember the most important details.

Businesses should leverage the power of storytelling. Let consumers offer their unique shopping experiences. This will uplift your brand awareness.

And customers stories are more than just case studies. They encompass everything from reviews to user-generated content.

Here’s how customer stories can make a huge impact on brand awareness.

1. Competitive differentiation
Differentiation maximizes the power of a brand. It’s instrumental …show more content…

It impacts how customers will perceive your business and whether they will relay positive reviews to their family and friends.

Moreover, customer satisfaction is built on a foundation of customer perception. And if customers don’t know who you are, they will most likely not buy from you.

TOMS is a leader in the brand personality space.

Their tagline sums it up nicely: “One for one.” By donating one pair of shoes for every purchased pair, TOMS helps improve lives.

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User-generated content can help your brand create a bridge of trust with your audience. It gives potential shoppers an honest way to evaluate your brand without all the corporate jargon.

Here’s example from Coca-Cola’s Share-a-Coke campaign. Customers were encouraged to post pictures on social media with the hashtag #ShareACoke.

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Similar to people, brands can have multiple personality types. Sometimes, these personalities are reflective of the targeted audience or represent an ideal.

Brand personality doesn’t discriminate. You business can be a startup, a SaaS, or a 50-person operation.

And it’s not limited to your website. It expands to your customer service reps, social media accounts, and email

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