Stories are timeless representations of our experiences. We tell stories to make people laugh, to encourage friends, and even to spread celebrity gossip.
As humans, we pay attention to stories because our brains are wired to do so. It helps us relate to the storyteller and remember the most important details.
Businesses should leverage the power of storytelling. Let consumers offer their unique shopping experiences. This will uplift your brand awareness.
And customers stories are more than just case studies. They encompass everything from reviews to user-generated content.
Here’s how customer stories can make a huge impact on brand awareness.
1. Competitive differentiation
Differentiation maximizes the power of a brand. It’s instrumental
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It impacts how customers will perceive your business and whether they will relay positive reviews to their family and friends.
Moreover, customer satisfaction is built on a foundation of customer perception. And if customers don’t know who you are, they will most likely not buy from you.
TOMS is a leader in the brand personality space.
Their tagline sums it up nicely: “One for one.” By donating one pair of shoes for every purchased pair, TOMS helps improve lives.
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User-generated content can help your brand create a bridge of trust with your audience. It gives potential shoppers an honest way to evaluate your brand without all the corporate jargon.
Here’s example from Coca-Cola’s Share-a-Coke campaign. Customers were encouraged to post pictures on social media with the hashtag #ShareACoke.
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Similar to people, brands can have multiple personality types. Sometimes, these personalities are reflective of the targeted audience or represent an ideal.
Brand personality doesn’t discriminate. You business can be a startup, a SaaS, or a 50-person operation.
And it’s not limited to your website. It expands to your customer service reps, social media accounts, and email
Stories are the way humans share, create, and explore their many experiences and identities with each other. When a story is told, the original content lingers depending upon how the storyteller recalls the content. Once the story is retold, it often takes on different details and meanings, because each storyteller adds their own perspective, experience, and meaning. The story then begins to have its own life. Each storyteller has a connection to the beginning and the end of the story.
The Storytelling Animal is an expository non-fiction book by Jonathan Gottschall analyzing the history of stories and human’s attraction to them. It was published in 2012 and thus contains many up-to-date references and comparisons. I believe Gottschall’s main objective in writing this book is to bring us all to the conclusion that he has reached in his research. Throughout the entirety of his book, Gottschall effectively pulls us back to main ideas he wants us to understand and accept, that we are innately storytelling animals, that are addicted to stories ourselves, have always been and will always be, by using topics that build upon one another, using relatable examples, and supporting arguments with research and studies.
Stories are necessary aspects in our everyday life. From helping us remember a loved one to preparing for an interview, stories are extremely beneficial. I hear stories everyday and they help me as I overcome the loss of my favorite uncle. He was a great man and is still present everyday because of the impact stories of his great legacy have. Without stories, I would be sad every day that he is no longer physically with me, but I always hear of the great things he did and it consoles and comforts me greatly.
A narrative is specified to amuse, to attract, and grasp a reader’s attention. The types of narratives are fictitious, real or unification or both. However, they may consist of folk tale stories, mysteries, science fiction; romances, horror stories, adventure stories, fables, myths and legends, historical narratives, ballads, slice of life, and personal experience (“Narrative,” 2008). Therefore, narrative text has five shared elements. These are setting, characters, plot, theme, and vocabulary (“Narrative and Informational Text,” 2008). Narrative literature is originally written to communicate a story. Therefore, narrative literature that is written in an excellent way will have conflicts and can discuss shared aspects of human occurrence.
1. Growing up we all heard stories. Different types of stories, some so realistic, we cling onto them farther into our lives. Stories let us see and even feel the world in different prespectives, and this is becuase of the writter or story teller. We learn, survive and entertain our selves using past experiences, which are in present shared as stories. This is why Roger Rosenblatt said, "We are a narrative species."
Stories are an integral part of growing up because stories create an escape from reality for children and adults as they grow up, furthermore there are
The importance of a story is to have a purpose and meaning, through this, people are able to engage and learn with what is being told to them, it has to have a connection to the past, bringing it to the present and to involve both the body and mind senses. Through storytelling the audience should gain an understanding and have a sense of emotion touched and come alive, they should also be able to explore the possibilities within their culture and feel a deep connection to country.
They connect to stories better than anything else. In a cultural and tech savvy world today, where the customers know almost everything about their brand, from who owns it to where and how the products are manufactured and sold; as a result of which the companies are appraised by much more than their products. The art of storytelling by brands is narrative and more of an emotional appeal that aims to strike the right cords with the customers. The most powerful way to persuade people of an idea is to present that idea with an emotion. Storytelling is an integral part of what distinguishes us as human
Share a Coke is a fantastic example of a business using crowdsourcing to attract a broader audience and to receive innovative ideas from the public. Crowdsourcing is a great opportunity for businesses to engage the public, generate new ideas, and ultimately connect with their consumers on a deeper level. Through its campaign, Coca-Cola showed consumers around the world that it is interested in their lives and ideas, which resulted in several outcomes. For example, Coca-Cola experienced an increase in sales and brand promotion. Besides that, #ShareACoke has become a popular hashtag on social media sites, an outcome that not only advertises the company, but also gives the business plenty of new content and ideas for future marketing campaigns.
In every given business, the name itself portrays different meanings. This serves as the reference point and sometimes the basis of customers on what to expect within the company. Since personality affects product image (Langmeyer & Shank, 1994), the presence of brand helps in the realization of this concept. Traditionally, brand is a symbolic manifestation of all the information connected with a company, product, or service (Nilson, 2003; Olin, 2003). A brand is typically composed of a name, logo, and other visual elements such as images, colors, and icons (Gillooley & Varley, 2001; Laforet & Saunders, 1994)). It is believed that a brand puts an impression to the consumer on what to expect to the product or service being offered (Mere, 1995). In other application, brand may be referred as trademark, which is legally appropriate term. The brand is the most powerful weapon in the market (LePla & Parker, 1999). Brands possess personality in which people associate their experience. Oftentimes, they are related to the core values the company executes.
What is a story? A story to me can be either a combination of characters and actions which can be fake or real. More like an adventure story used more for entertainment. Another example can be historical events a serious of events in the past which can be used for future learning. There are many different interpretations for a story. Many ways of telling a story also, for example the usual way of tell a scary story. Being in total darkness with a group of friends around each other and having one flash light for the story teller. It just makes the story a little spookier. Every story has its own unique way of telling it right.
Stories are important for many reasons. Not only do we as human beings rely on telling each other stories to pass time, get our points across, or share memories we have but also to teach lessons. Many stories that are told are about something that has happened to someone personally, or a story that was passed on to them by another person. Regardless, stories have been used to help us as humans communicate since the beginning of time. Story telling has been an extreme aid to our history as we pass tales on from one generation to the next. Stories have impacted me ever since I was a little girl. I was told stories not only to get me to fall asleep every night but also as lessons for me when I did something wrong. Stories with morals were also told to me so I could learn from them. Many stories told to me even to this day help me learn and grow as a person. I myself even tell stories of my own in my writing along with stories I have learned from other...
The mere mentions of stories take me back to my childhood days. It was absolutely impossible to sleep at night without my regular dose of story from my mother. It reminds me of those endless summer vacations where it was possible to go on adventurous voyages with my cousins merely by joining two chairs and imagining it to be a ship. How every free period in the school was invariably spent in listening to the stories of new shows and movies from your best friend? Even today, stories continue their captivation. They have the power to pull you in their exciting world. And you don’t mind getting lost once, twice or innumerable times in that fantasy land.
Stories are our essence of life. They grow and change with us. They allow us to reconstruct the pas, and put our slant on things. They don’t’ have make sense, and they don’t all have to be fact. That’s what kind of story this is.
Storytelling is an interaction between two or more individuals speaking on an event using words, images, sounds, dramatization, props, etc. Stories or narratives are shared for the purpose of education, entertainment, cultural preservation, or teaching lessons. Narratives aren 't just interesting because of the story being told but how the story is being told. Narratives have many features that not only group them together but differentiate them as well. The person who is narrating the story is also given insight to when listening to, reading, or watching a