We all love to enjoy the beautiful advertising companies, such as look books and professional photo sessions. And slowly, under the influence of tons of those beautiful photos, we unconsciously are forming an ideal of beauty, rules how person should look like and what should be fixed in order to congruence. However, modern graphics rarely leave the models untouched and usually change everything it can to make photos perfect and attracted. In this case, it turns out that our idea of beauty is simply unrealistic. After all, if person from the photo is released into the real word, he/she will not be able to smile, move or even straighten arms.
Nowadays we are witnessing how beauty industry commits a crime against natural beauty and body proportions
…show more content…
Shown commercial caused a storm of emotions and indignation of viewers. Just couple of hours after, so many people wrote about this accident on Twitter that this advertisement has become a major theme of the day after the "Golden Globe" itself. The content of accusations was quite acrid. Fellow viewer Vicky King agreed wrote on Twitter: ‘After seeing the Diane Keaton L 'Oréal commercial, it 's very apparent there 's no filter on the #GoldenGlobes cameras.’ Lauren Bolger tweeted: ‘Wow L 'Oréal. Great timing. I guess Diane Keaton stopped using your product! #GoldenGlobes’. The British representative of L 'Oreal, told the media that commercial with Diane Keaton was filmed in the United States, and as he thinks, it was shot few years ago. The press service of L 'Oreal in the US have not found the answer to the journalists. Certainly, the creators of advertising wanted to make their product more attractive to potential clients, but obviously overdone it. Besides that, Diane was never embarrassed of the way she looks and never was trying to hide her actual age.
Stakeholders
In this advertising process four types of stakeholders were involved: advertising agencies, advertising spender, distributers, spokespeople and potential consumers.
Advertising
There are several aspects to the layout of this advertisement. Women, regardless of age, tend to be drawn to the use of beautiful, younger women in an arrangement, which makes this design effective. Firstly, Taylor Swift (the young woman in the picture) has been properly dressed so that the lip-gloss she is using matc...
The commercial I’m looking at is #LikeAGirl by Always. Why has the phrase “Like A Girl” has been used as an insult? This commercial focuses on how a girl’s confidence goes down when they hit puberty. The commercial accomplished their message, they made a good point that girls are already insecure from many things and the phrase “Like A Girl” should not be one of it.
.... "The Beauty Industry Promotes Unrealistic Beauty Standards." Not Just a Pretty Face: The Ugly Side of the Beauty Industry. Gabriola Island, BC: New Society Publishers, 2007. Rpt. in The Culture of Beauty. Ed. Roman Espejo. Detroit: Greenhaven Press, 2010. Opposing Viewpoints. Opposing Viewpoints in Context. Web. 4 Mar. 2014.
Today society has never been more aware of the impact the media has on what is considered to be an attractive person. Those who are most vulnerable by what they observe as the American standard of attractiveness and beauty are young females. Their quest to imitate such artificial images of beauty has challenged their health and their lives and has become the concern of many. As a result, advertisements used in the media are featuring more realistic looking people.
Body sculpting is a fast growing obsession and profession in many parts of today’s self-absorbed world, in which the importance of appearance is overly emphasized. Quickly obtaining muscle, mass, and ultimately reaching ones desired physique becomes hard to do when the standards for a perfectly sculpted body in todays society is becoming harder and harder to achieve. Advertisements using sex appeal rose from 15 to 27 percent in a 20 years period (Pappas). These advertisements constantly push images of photo shopped, unrealistically fit models, pressuring society to aim for unrealistic shapes and sizes. Paralleling the rise in sexy advertisements is the growth of sports products and nutritional supplement vending retail web sites.
Beauty is a cruel mistress. Every day, Americans are bombarded by images of flawless women with perfect hair and smooth skin, tiny waists and generous busts. They are presented to us draped in designer clothing, looking sultry or perky or anywhere in between. And although the picture itself is alluring, the reality behind the visage is much more sinister. They are representations of beauty ideals, sirens that silently screech “this is what a woman is supposed to look like!” Through means of media distribution and physical alteration, technology has created unrealistic beauty ideals, resulting in distorted female body images.
“Looks don’t matter; beauty is only skin-deep” (Godfrey, 2013). We hear these sayings all the time, yet we live in a society that seems to constantly contradict this idea (Godfrey, 2013). If looks don’t matter, why is every woman in magazines photoshopped? If looks don’t matter, why are women constantly harming their bodies because they are unhappy with how they look and just want to fit in (Godfrey, 2013)? The unrealistic standard of beauty that women are bombarded with everyday gives them a goal that is impossible (Godfrey, 2013). Sociocultural standard of feminine beauty is presented in almost all forms of popular media, forcing women with images that portray what is considered to be the ideal body (Serdar). A majority of the models
Thinner and thinner models are being used in combination with Photoshop, creating an impossible beauty ideal that is affecting the physical and emotional health of women in our society. The typical fashion model presented in advertisements has protruding hip bones and an androgynous body shape due to dangerously low body fat. They are slimmed and smoothed further in images by the use of Photoshop. The documentary MissRepresentation points out, “you never see a photograph in the media of a woman considered beautiful that hasn’t been digitally altered to make her absolutely inhumanely perfect”.
The Dove Campaign, beauty, Media portrays beauty as an unattainable wish, Women in Media (2008) describes how all models in media are enhanced physically with make-up and technologically with computers. Dove asks many women what they think beauty is to depict images of what children think real beauty is. The purpose was to verify to mothers, aunts, and sisters that in the eyes of siblings and children they are beautiful. The intended audience are women that think they need fake beauty to achieve impeccable beauty. Real beauty can mean only one thing, that is, that the person is not using anything to enhance their beauty in any way. Most women when they get older they ten...
Everyday all over the world young women is skipping a meal, maybe two or even starving themselves the whole day, because of the unattainable ideal body image the beauty industry have created.This is an issue to the world because the because is sending a negative message to women all over the world. This message makes women feel guilty about themselves. “Woman are deemed below the beauty standard and then made to feel guilty so that they purchase beauty products.” (Nicolosi and Sarvani) If this issue is not solved it will increase, and the ideal body image will keep on getting less attainable for the average woman. “It is commonly known that the average model during the 1950s wore a size 8 and the average woman a size 10: today the average model wears a size 2 and in contrast the average woman now wears a size 12” (Childress) These facts show that the beauty industry is sending a wrong message to women about what being healthy...
Due to the portrayal of specific beauty standards in the media, women have re-imagined true beauty, causing drastic impacts that affect the lives of women both physically and psychologically. In order to reach the societal standard of this “ideal body”, women of all ages go to drastic measures to achieve it (extreme dieting and plastic surgery). However, having come so far in gaining more freedom and rights women should fight for more representative images of real women celebrating things other than physical appearance, so that women can have substantial and legitimate models to which they can aspire. Hopefully one day, all women will be able to look at a photograph in a magazine and then at their own image in a mirror and not experience a moment of disgust but rather a moment of self-assurance and self-confidence.
In modern society there is more and more digital editing without the knowledge of consumers. Currently there are various reasons for why women develop negative body image, low-self-esteem and eating disorders. According to Naomi Wolf in her novel “Beauty Myth”, one of the many reasons women obtain concerns with their bodies is due to the universal images of young female bodies presented through advertisements in fashion magazines. Advertisements in magazines are altering and shaping the desires of men and women. Magazines sell viewers images of beautiful, skinny, flawless confident young women. When people are constantly antagonized with the magazine industry’s ideal of “perfect beauty” the viewer’s then, subconsciously believe these images to be true and begin to form biases about what they themselves should look like and what other people must also look like. People who view magazines get mislead by advertisers because they are unaware that all the images displayed are digitally altered through Photoshop and airbrushing. Today’s magazines are formed completely on false ideals of flawless beauty and unattainable body images, to prevent women and men from falling victim to the magazine’s deceitful images we as a society need to become aware and educate ourselves.
In order to win the race, brands sometimes exaggerate the result of their product to win more customers by using external tools or software. In the digital world everything can be done to a photo, and sometimes it changes the meaning of the image. In many areas of advertising (such as the fashion beauty world, health, fitness, diet pills, cos...
From the moment we wake up in the morning media is at our finger tips. As our day goes on we cannot escape all the visual media. One image after another a person’s self-confidence is either boosted or destroyed. Through the use of Photoshop a picture can be altered to get the perfect figure, skin, and hair, but when is the line drawn, when has it gone too far. Hailey Magee takes a stand when it comes to the ethics behind Photoshop in the world of beauty, “In this “Ethical Inquiry” we explore the ethics of digitally altering photos of individuals so as to make the subjects appear “more beautiful” in alignment with cultural standards of beauty”. Shiela Reaves, Jacqueline Bush Hitchon, Sung–Yeon parks, and Gi Woong Yun agree with Hailey Magee in the discussion of photo manipulation in beauty and fashion. “This study is concerned with the moral dilemma that stems from the digital manipulation of magazine ads to render models thinner. Exposure to the “thin ideal” has been linked to such damaging psychological responses as body dissatisfaction, loss of self-esteem, and to eating disorders”. Women and men are constantly affected by exposure to models that achieve the unrealistic beauty outcome of the media. Using the theories of social comparison and cultivation/ media literacy we are able to explain why photo manipulation makes women take on the thin-ideal. In the media driven world photo manipulation has become an accepted practice since it increases sales and fulfils the “thin ideal”, but the emotional and physical damage it has on women is catastrophic.
People in magazines are absolutely stunning— to be like them is what men and women all over the world could only dream of. But little do they know, these models are not what they seem to be. Women are plastered with makeup and body alterations to make them “unrealistically thin” (“Beauty and Body”). Even for men, magazine editors alter pictures to make their bodies strong and fit. Although body expectations are set too high, specialists are seeking a way to set the bar lower.