How Apple Has Changed Our Cell Phone Industry Into What It Is Today Essay

How Apple Has Changed Our Cell Phone Industry Into What It Is Today Essay

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Introduction

The very first iPhone was announced by the founder of Apple, Steve Jobs, in 2007. His vision was to reinvent the phone. iPhones have revolutionized smartphones and have shaped the cell phone industry into what it is today. On January 9, 2007, Steve Jobs put together an incredible keynote presentation. He stated that he would be “introducing a wide-screen ipod with touch controls, a revolutionary mobile phone, and a breakthrough Internet device” (Ritchie, 2015). The audience assumed that this meant that Mr. Jobs would be launching three separate devices. However, it was only one device, the iPhone. Within the past 7 years, Apple has been able to tweak its iPhones by incorporating major redesigns. These redesigns use combinations of metal, plastic, and glass to form what a modern smartphone should look like. By incorporating these redesigns, Apple has been able to prosper and stay ahead of their competitors.[6]

iPhone 3

The very first iPhone, the iPhone 3, was released on June 29, 2007. When this phone released, it was only available on a first come first serve basis with a limitation of two phones per customer. [1] The trademark for this phone and future iPhone developments was its home button. The iPhone 3 was completely touchscreen (other than the home button), had a metal rear casing, a 3.5-inch display, and was initially the foundation for future modern smartphones to come. [6] Apple was proud to announce that on September 10, 2007, 74 days after its release the iPhone 3 sold its 1 millionth phone. [1] iPhone was included in TIMEs All Time 100 Greatest and Most Influential Gadgets where TIME honored this original phone, not its latest model, for “the way it rocked the mobile-phone industry” (8 Years of the iPho...


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...olution.[2]

Apple Flourishes

An interesting fact that a lot of consumers are not aware of is the contract that Apple signed. This was a four year contract with the phone company AT&T. Their contract consisted of AT&T being the only carrier to carry iPhones. However, on February 10, 2011 Apple resigns from the contract and launches with Verizon who is the largest carrier in the United States. By April 12, 2013, the iPhone also became available under the T-Mobile carrier which marked the start of all major United States carriers selling iPhones. [1]

“Apple’s iPhone has been a popular and highly coveted device since its original launch” (Interesting Facts and Statistics About iPhones and iPhone Owners, 2013). Between October and December of 2014, Apple sold 74.5 million iPhones and generated $18 billion in quarterly profits making this the most ever for a corporation.

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