Essay about How Advertising Has Impacted Modern Society

Essay about How Advertising Has Impacted Modern Society

Length: 717 words (2 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

Today in modern society, advertising dominates social media and exists everywhere one can look. For example, in New York City, more specifically, Times Square, there are advertisements placed on every billboard and screen monitor. Even throughout the rest of New York City, there are a multitude of different forms of advertising, such as the posters on top of taxis or on the TV screens inside of them, or the posters pasted onto every bus stop and construction site wall. For the majority of these advertisements, marketers follow two simple assumptions. The first assumption is that Marketers assume they can control what consumers think about brands through marketing communications, especially advertising (Weilbacher, 2003). The second assumption is that marketers assume that brand purchases are made as a direct result of a conscious, rational consumer choice process. (Weilbacher, 2003). However, the key point is that advertising has essentially taken over social media and continues to maintain major influence and impact on society today.
A prime instance which exhibits how advertising has greatly impacted modern society, is the Super Bowl. The Super Bowl attracts one of the largest audience viewerships every year. This is of course largely due to the fact that it is the championship game for the NFL, but also because of its renowned reputation for airing the best commercials of the year. Some of the most well executed and popular advertisements ever created have aired during this event and as a result, social media explodes with audience responses. The advertisements themselves, even receive a post game show on particular channels to be ranked. Besides these advertisements exhibiting entertaining elements, they also incorporate a vi...


... middle of paper ...


...in television shows as well as films, can influence the audiences watching. A prime example of product placement, exists within the James Bond film, Skyfall and Mr. Bond’s liking to Heineken beer. Throughout the early stages of the film when Bond is hiding from the world, he enjoys a few Heinekens while at his beach hut and at the bar. According to an event study in 2002, The event study of 126 product placements in successful films during 2002 reveals a mean cumulative abnormal return of .89% during the film’s opening, indicating that product placement in a successful film is associated with positive movements in firm stock prices (Wiles, Danielova, 2009).
Ultimately, it is evident that advertisement maintains a major influence on modern society through its strategies of endorsement advertising, product placement, and its dominance in social media.









Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

An Reflection Paper On The Advertising Industry

- For this reflection paper I choose to write about the advertising industry. This industry is one that has always interest me because of how it has evolved so quickly over time and how no brand can get too far without advertising even if the product or service they sell is amazing. And over the years I realized that this felid is something I really want to work in and build a career. Advertising as a promotional and communicational tool has been through an incredible journey over the years and now it has become an important part of our modern society....   [tags: Advertising, Advertising agency]

Better Essays
1017 words (2.9 pages)

Advertising: Modern Day Brainwashing Essay

- Brainwashing and Mind Control are “best thought of as a series of techniques that are used over time to shape a person’s perception, cognition, emotions, decision making and behavior to such an extent that they have lost their freedom of choice” (Mind Control Today). These techniques, once in existence within authoritarian and totalitarian governments, are increasingly being practiced by advertising companies and mass media. There are extensive similarities among the political and economic standards that cause negative impacts on society, as a result of adopting these mind control tactics....   [tags: Mind Control]

Better Essays
3188 words (9.1 pages)

How Media Has Impacted Our Lives Essay

- Individuals today view life as a constant race to the finish. We need to be there first, have the fittest body and have the nicest home to be considered the best and have an optimal life. Media has impacted the output of being more concerned with the here and now without an emphasis on the future quality of life. Many of these influences to obtain these things come from the surrounding environment, which we would need to remove ourselves from in order to detach this mindset. We live in a community where media and advertising are shape our daily lives unintentionally....   [tags: Personal life, Lifestyle, Life expectancy]

Better Essays
1087 words (3.1 pages)

Modern Society’s Excessive Use of Technology Essays

- Computers, cell phones, ipads, ipods, television, everywhere Americans turn they are surrounded by modern technology. Individuals around the world can carry on a conversation with a person not even two feet away via text, Twitter, or blog post. Not that technology isn’t an amazing innovation, but isn’t the non-stop use, a bit excessive. In modern society, over-dependence on technology hinders natural relationships and skills necessary for a healthy lifestyle. It negatively impacts people’s physical health, mental development, and social interactions....   [tags: Over-Dependence, Negative Effects]

Better Essays
1620 words (4.6 pages)

Gender Roles Of A Patriarchal Society Essay

- Since the mid-1700s, magazines have been a great source for a variety of different tips, stories, recipes, inspirations, and entertainment; even now in a society that is widely dominated by all sorts of technology. However, Jennifer Nelson’s Airbrushed Nation (2012) takes readers into the real world of women’s magazines, revealing their darkest secrets and the truth behind their content which continues to create controversy among critics against magazines, while keeping the content within her own novel pleasing for her readers....   [tags: Gender role, Sociology, Magazine, Advertising]

Better Essays
1774 words (5.1 pages)

Essay on The Effects Of Advertising On A Modern Society

- Advertisements are located everywhere in society today. There are influences of the media, newspapers, actors, actresses, movies, stories, etc. Even though this advertises the human mind to transform from one thing to another, all of this is relevant to the advertising game because there are heavy influences and competition to see which one is better. If one is influenced, they will expand their discovery to others. This works as well in the economic society. In the economic society, specifically in the advertising game, we have many social standards and different aspects of a modern society....   [tags: Marketing, Competition, Advertising, 21st century]

Better Essays
1006 words (2.9 pages)

Donica Belisle's Retail Nation: Department Stores and the Making of Modern Canada

- ... They began to hire a lot of females and this helped them create a good corporate image of themselves in society. This was crucial because after the World War, female members of society were standing up for their rights. A huge part of the book is focused on the female labour conditions. The author talks about how even though the females were given job opportunities, there was still a lot of discrimination in the workplace from male managers. And because the females were not unionized, they were not able to take drastic legal actions....   [tags: massive retailers, book analysis]

Better Essays
890 words (2.5 pages)

The Angry Birds Game Video Games Essay

- The Angry Birds game created such a cult following that it was inevitable for a movie to be created about it. Other popular video games like Pac Man have been created into other forms of media like TV shows and other video games that exist, so why shouldn’t angry birds be on this list as well. Angry Birds Movie was arguably more successful than many other spin off movies for any video game franchise, especially since it soared in box offices. This kind of movie will allow for new spin offs and help the brand become more and more popular, especially when releasing more games out and when they plan on releasing more movies....   [tags: Advertising, Game, Film, Entertainment]

Better Essays
1748 words (5 pages)

Advertising Messages to the Global Society Essay

- Advertising and its existence in today’s society has made a huge transition over the years. With the move from an industrial to consumer society, advertising is ever present in selling goods that we claim to ‘need’ and ‘want’. This essay will explore how advertising and the messages they convey are related with the global society. Firstly it is important to explore the concept of advertising and its link with the consumer culture we live in today. Advertising is greatly linked with the growth of a consumer culture and the mass migration from the rural to the urban....   [tags: Advertising ]

Better Essays
1846 words (5.3 pages)

Modern Society in The Wizard of Oz Essay

- I have chosen to write about the wizard of Something is typically considered modern according to dicitonary.com, an online repository of word definitions as ‘characteristic of present and recent; contemporary; not antiquated or obsolete’. This viewpoint of the contemporary manifests itself in the onward march of technological progress and the innate human desire to advance and improve on those that came before us. To be modern is to accept that the past is of a lesser state of development than how we are living in modern times, and that the current paradigm of contemporary society is a clear and present progressivist as stated by the article Redefining the Modern World 2013 ‘We define "n...   [tags: film, society, modern]

Better Essays
1449 words (4.1 pages)