Essay on How Advertising Affects What We Buy

Essay on How Advertising Affects What We Buy

Length: 849 words (2.4 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

To understand how advertising affects what we buy, we must first have an understanding of what advertising is. Advertising, in its simplest terms, is the activity or profession of producing advertisements for commercial products or services. However, is that all advertising truly is? There is not a single, generally accepted definition of advertising. Advertising is a form of communication used by a marketer to relay information about a product to consumers, thus creating awareness (What Advertising is… 1). Advertising is very important to our way of life and is viewed differently depending on the perspective of the viewer.
Until the 19th century there were no advertising agents either in Europe or in America. Anyone who wished to advertise had to deal directly with their local newspapers. By 1800, difficulties and complexities were beginning to grow up around the simple, direct relation between merchant and newspaper. The new complexities of business had created a need for a specializing middleman. The work of these advertising specialists was to assist in the buying and selling of a commodity, namely, newspaper space. By the 1830's editors in large cities were finding it advisable to send out employees from time to time among the local merchants and manufacturers to solicit orders for advertising (Hower 13-17).
Two of the earliest advertising agents, Volney B. Palmer of Philadelphia, and John Hooper of New York, started their advertising careers by canvassing orders for newspapers. The business of the advertising agent passed through four early stages of development: (1) newspaper agency, (2) space-jobbing, (3) space-wholesaling, (4) advertising concession agency (Hower 13-17).
In the first stage, the agent represents the ...

... middle of paper ...

...ngers. It is a public servant and therefore is used for the public interest. Advertising helps combat harmful propaganda while also footing most of the bill for our mass media (What Advertising Is… 161-169). Advertising is simply mass selling. It is a creative force that has generated new jobs, new ideas, has expanded our economy and helped to give us the highest standard of living in the world. Advertising stimulates ambition and desire.

Works Cited

Barton, Roger. Marketing & Advertising. New York, San Francisco, Toronto, and London:
McGraw-Hill, Inc.: 1964. Print.

Hower, Ralph M. The History of an Advertising Agency. Cambridge: Harvard University Press:
1949. Print.

Tyler, Poyntz. Advertising in America. New York: H.W. Wilson Company, 1959. Print.

“What Advertising Is… What it has done… What It Can Do Now.” Printers’ Ink May 15th,
1953: 1. Print.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

The Danger of Subliminal Advertising Essay

- In modern society, advertisements and the media bombard Americans every single day. Television advertisements, movies, radio, and even Spam mail have become a daily part of the lives of many citizens. However, most people do not realize the sinister methods advertisers and corporations employ with the media in order to obtain a profit. The use of subliminal and negative advertising has increased immensely and shows no plan of stopping anytime soon. This dangerous ploy manipulates the public and causes individuals to subconsciously crave a product or service....   [tags: advertising, marketing]

Better Essays
1454 words (4.2 pages)

The Impact Of Advertising On The Advertising Industry Essay

- Advertising is one of the largest industries in today’s world. The advertising industry is forced to adapt to the changing times. The role of gender in the advertising business has been heavily debated since the use of sexual appeal in advertising. Women have always been used to sell products, but in recent years the advertising tactics have become outrageous. Recent women’s ad is oversexualized and unrealistic compared to their older counterparts. Many years ago advertisements used to be about the product, but now it is only trying to objectify women to sell....   [tags: Advertising, Sex in advertising, Marketing]

Better Essays
908 words (2.6 pages)

Essay on How Advertising Affects The Perception Of The Public

- Marketing plays an important role in our daily lives, whether we realize it or not. Advertising has the power to shape and influence the perceptions of the public. Over the years advertising has become more personal, and consumers have allowed advertisers into their mental world. Consumers subconsciously choose one product over the other, simply because the company’s advertisement makes people feel good and matches their personal values. Magazines are a core medium for advertising. Two different high-end perfume advertisements found in Vogues January 2016 issue, use techniques to draw our attention, such as a minimalist look, a subtle logo, photo manipulation, and celebrity endorsements....   [tags: Advertising, Sex in advertising, Marketing]

Better Essays
1295 words (3.7 pages)

How Advertising Affects Our Society Essay

- During the one week period in which I had to log everything I bought and every advertisement I saw, it required me to pay extra close attention to my surroundings. When it came to advertisements, I did not write down nearly as many as I actually saw because most of the time I don 't even realize that something is, in fact, an advertisement. This comes to show how immune our society has become to advertisements because we see them so much that we stop thinking of them in the term advertisement, but rather as suggestions that are part of our everyday lives....   [tags: Google, Advertising, Marketing]

Better Essays
866 words (2.5 pages)

Essay on In what ways does advertising effect young people?

- We can see advertising everywhere around us, in the streets, television, magazine and radio. Currently most companies are finding different ways to sell their products. Advertising expert try to appeal to young peoples needs and feeling making their product attractive and desirable. As a result this affects young people to drink alcohol and eat junk food. This essay will explain that advertising increases young peoples obesity and encourages them to drink alcohol. Advertising affect young peoples obesity in different ways....   [tags: Advertising]

Better Essays
659 words (1.9 pages)

Essay on How Advertising Affects Our Society

- How Advertising Affects Our Society      Advertising is an important social phenomenon. It both stimulates consumption, economic activity models, life-styles and a certain value orientation. Consumers are confronted with substantial daily doses of advertising in multiple media. With the perpetual bombardment of marketing media, it is presumable that it will affect our individualism and society as a whole. This is an analytical approach to advertising's effects on the society.      Consumer minds' can be changed, opinions molded....   [tags: Advertising Advertisements Media Essays]

Better Essays
408 words (1.2 pages)

Advertising to Children Essay examples

- We are living in an era of high advertising in the United States of America. We are being bombed by ads everywhere we go. Ads tell us how to run our lives. They tell us how to dress, eat, drink, how not to feel depressed, how to feel more socially acceptable, and of course, they tell us what are the “best” products to consume. Advertisements are delivered via radio, magazines, billboards, newspapers, television, internet, school, bookstores and many others sources. Advertisements are everywhere, and they all have one simple goal: to sell things or ideas to the people....   [tags: Advertising, Strategies]

Better Essays
1370 words (3.9 pages)

Advertising Biases Against Women: Femi-Nazi or Family Cause? Essay

- Often in advertising, there are images of women that offend some people, who see them as degrading, while others think they are harmless. However, upon a closer examination of the facts we will find that it is truly demeaning and not just a situation propelled out of proportion by ultra-feminists or what some people term “femi-nazis.” Although it is a feminist issue, it is also a family issue. Everyone has a sister, a mother, a grandmother or female friend who could potentially be harmed by being objectified in these ads....   [tags: Advertising ]

Better Essays
1745 words (5 pages)

Racial in Advertising Campaigns Essay

- In the increasingly fierce competition for international market, advertising takes place an important role. The design of advertising as one of the most important cultural factors affects the modern society especially in market and economy (Williamson, 1978). To comply with the theme “design as criticism” our group chooses race issue with advertising as the entry point. As we can see, there are more and more campaign use different race people or race issue. We live in a commercial world; we can see advertisements everyday and everywhere....   [tags: advertising, culture, society, race]

Better Essays
2547 words (7.3 pages)

Advertising Essays

- Advertising Works Cited Missing "Advertising has developed and supported great industries, bulwarked-"or increased- "entire economies, and changed a sufficient number of human habits" (Wood 3). Like that paragraph says, advertising affects people in what they do and how they do it. It has affected the Kleenex company, the Nylon manufacturers and a company of a new type of car, the Tucker Corporation, from the 1940’s. Advertising has changed due to these people by their ways of making people notice their product....   [tags: business Marketing Advertisisng Essays]

Better Essays
1889 words (5.4 pages)