The Influence Of Advertising

Marketing plays an important role in our daily lives, whether we realize it or not. Advertising has the power to shape and influence the perceptions of the public. Over the years advertising has become more personal, and consumers have allowed advertisers into their mental world. Consumers subconsciously choose one product over the other, simply because the company’s advertisement makes people feel good and matches their personal values. Magazines are a core medium for advertising. Two different high-end perfume advertisements found in Vogues January 2016 issue, use techniques to draw our attention, such as a minimalist look, a subtle logo, photo manipulation, and celebrity endorsements. The similarities in both perfume advertisements show

There are many reasons as to why we find things beautiful, even if somebody else were to disagree. A person might be evolved to find beauty in flowers because it’s a sign of fertility and growth. Another person might be attracted to the model because they admire or aspire to be like the celebrity. Our societies and culture shape the ideas of beauty that we conform to. Also, imagery that appeals to our memories and emotions can also be viewed as attractive or beautiful. Jib Fowles explains in his article, “Emotional Appeals” that “consumers may not be aware of the extent of their own sensitivity to artwork, but it is undeniably large.” This means that although consumers may not always be aware, they are drawn to advertisements because it visually represents themselves in some way or another. Leonardo Da Vinci once said, “Simplicity is the ultimate form of sophistication” and that is clearly how the Giorgio Armani advertisement is designed to make the consumer feel. Sophistication is felt in the simplicity of the soft white background, the models natural looking makeup hair and makeup, as well how she is dressed in an elegant, solid black shirt. On another note, the celebrity model’s flawless complexion and luscious hair states that she is healthy, and we as humans find that to be attractive. In the Tom Ford advertisement, the young model is lying nude in black water as dark purple orchids float around her. This advertisement may be found appealing to a young and more creative audience who finds appreciation in art. When consumers feel a heighted state of pleasure, the product seems better to use. Beautiful things are better to