Effects Of Advertising On Fast Food

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The more important part of focus on how ads are affecting our lives is in regards to food and beverage consumption. The vast growth and production of commercial food has skyrocketed over the past 20 years. Restaurants have been able to produce at faster rates and more efficiently due to there being high levels of mass commercial production. The affect that technology has had on food production is intense to the extent that it can get you to start salivating just by looking at the ad (Behrens, Rosen 564). The companies have mastered the technique of playing on our emotional pull towards food, and this has been greatly a success because of the marketing tactics used. Ever ordered something on the 99 cents menu and it looks exactly as it did in …show more content…

The solution he writes is to burn the calories that we eat, and cannot blame the advertising and marketing companies for the increase in obesity rates. Kernit continues to explain that after the Institute of medicine tried to blame the ads for the obesity, that they conducted a report on the studies done and found no evidence of a connection between the ads and rise in obesity (Kernit). However the resulting action to this claim on the advertising companies caused a huge roar in fast food and junk food companies to change ingredients in what they make. Frito- Lay chips stopped making food with trans fats, Pepsi turned more focus on following the guidelines set by Better-For-You food criteria, and General mills started making more foods that contain whole grain ingredients (Kernit). The only problem that is overlooked is that if commercial companies like these and many more that are found at every gas station and grocery store have changed to have better nutrition facts and they are still considered junk food among the consumers, then what can be done to stop the companies from advertising their products. Can the consumers be the ones at fault here for still buying food that is unhealthy or can the public blame the advertising …show more content…

As mentioned above, advertising has a direct effect on the part of the brain that is not associated with logic or reasoning. Therefore the consumers need to be aware of why there are sudden impulses to go and get a cheeseburger. In regards to fast food, the main issue at hand is that the food triggers that desire without content to buy the food. The feeling we get after satisfying that crave is not going to last. It comes and goes as fast as the food comes and goes. Because the ads are stored and released without logic, then reasoning cannot play a factor in controlling the purchase. And fast food being inexpensive, it doesn’t make much reasoning to buy fast food. The instant gratification is far stronger than the small amount of logic that is a lack of a

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