Essay on Horse Race Journalism Is No Different

Essay on Horse Race Journalism Is No Different

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Dating back to over 100 years ago, when yellow journalism depicted its news as a sensationalist, crude exaggeration of what was true (that actually helped lead to a war) it can be stated that the media has had a constant theme of using different tactics and biases to influence their readers/viewers. Horse race journalism is no different. It depicts an election as a horse race, where the focus is not on the candidate’s policy but rather on how the candidates oppose each other. Media uses this framework to show that “the race—not the winner—is the story. The candidate’s image, personality, staff relations, and strategy are the main foci of reporting. Furthermore, with the horse-race metaphor, journalists can generate interest among viewers” (Broh, 1980: 515) by pitting the candidates against each other for a more interesting headline. This is especially true now that the Democratic and Republican parties are deeply polarized. Different media biases, loyal to the dominant political party in the area, will attract specific audience members. The current election depicts this quite well, pitting one of the most qualified woman in America, given her past in the Oval Office as well as her experience as a Senator, and the United State Secretary of State, against a multimillionaire businessman with no experience in politics and focusing on Donald trump’s diction and federal tax records and Hillary Clinton’s past, regarding her email scandal and her marriage as well as her health instead of actual politics.
Despite all of her accomplishments, Hillary Clinton is most noted for being the wife of former President Bill Clinton, who was a part of a huge sex scandal that resulted in a numerous loss of respect throughout the nation. Candidate Don...


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...p’s didn’t even attend his “post-debate victory party” and instead opted to go right home and furthermore, “Corey Lewandowski, Trump 's former campaign manager who now works for CNN, would only say Trump won the first half of the debate” (Barro 2016). It can arguably be stated that who wins the debate has no real influence over who wins, considering it can be stated that John Kerry won all his debates with George W. Bush in 2004 and that Mitt Romney won his first debate against Barack Obama in 2012. However, Clinton showed her strength by holding her fort down, not allowing Trump’s insolence to get a rise out of her. Additionally, Clinton keeps rising steadily in polls from numerous different news sources and that the country is pretty evenly split in electoral votes, if the 2012 map is any indication, but the Democratic states are given more votes due to population.

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