Home Security Systems (HSS) and Chennai, India

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Product Launch Plan - Channel and Pricing

Home Security Systems (HSS) is working on becoming part of Chennai, India by implementing a new security system. To do this HSS must justify the international market choice by giving Chennai an idea of how HSS will establish the company. HSS needs to determine the factors influencing the current market such as trends, size of market, growth rate, and profitability. The appropriate channel HSS chose is in the apartment complexes and justify this because of the growth in Chennai. Price also needs to be set in a reasonable range for the citizens to want to choose HSS security options. The environmental factors for launching HSS products in India are: the government, governing bodies, the economy, technology, social, and demographic factors. HSS will explain this better in this product launch plan for channeling and pricing.

Justification of International Market Choice

HSS, a well-established company in the domestic market, is planning to expand globally. HSS has chosen Chennai in India as its city of expansion. Chennai with a rapidly growing population has not only become the home for major IT Corporations but also become a hub for automobile industry in the recent years (Bellman, 2010, para. 1).

“Most companies start small when venturing abroad” (Kotler & Keller, 2006, p. 671). HSS is planning to trial the worldwide expansion in Chennai and grow further after an initial establishment. “Companies entering an international market sometimes follow the waterfall approach meaning sequential planning of entry and establishment” (Kotler & Keller, 2006, p. 671). Chennai currently has some security services like ATSS and Petal management services. Nevertheless, the packages are very basic wit...

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...ia. Retrieved from http://www.madaan.com/investing.htm

Madhavan, N. (2010, May 10). Made in India, for the world. Business Today, 19(11), 76-80.

Procedure of Registration of Company in India. (2012). Forming a Company in India. Retrieved from http://www.legalserviceindia.com/company%20law_company_formation_procedure.htm

Rao, B. C. (2010). How to measure innovation. Challenge, 53(1), 109-125.

Tamil Nadu Police. (2011, January). Statistical Hand Book. Retrieved from http://tnpolice.gov.in/pdf/HAND_BOOK_11.pdf

The Times of India. (2011, July). Chennai is representative of India's growth: Hillary Clinton. Retrieved from http://articles.timesofindia.indiatimes.com/2011-07-20/chennai/29794493_1_state-hillary-clinton-asia-pacific-region-indian-parliament

Trading Economics. (2012). Indian GDP Growth Rate. Retrieved from http://www.tradingeconomics.com/india/gdp-growth

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