Throughout the 1950s, executives experimented with the television and how to use it effectively. In the beginning, producers struggled with the new technology–introducing visual transitions or the beginning use of graphics to accompany news, which were mostly crude line drawing (Barkin 28-29). But, in 1963 (some pinpoint the exact day to be November 22, 1963) the television cemented itself as a mass medium–an integral part of American culture–and the “Big Three,” television networks (CBS, NBC, and ABC) established themselves at the forefront of innovation in the field (35).
In 1963, advances in technology, such as lightweight cameras, communication satellites, and videotape, allowed for more immediate transmissions of news. Thus, on November 22, 1963, the “Big Three” were able to broadcast the touchdown of Air Force One, follow President John F. Kennedy’s motorcade through Dallas, and capture the sounds of gunfire and images of the chaos that en...
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...ir and balanced” news? No. Certain members of the public need to be reminded that, in today’s media, a “No-Spin Zone” does not exist, on any channel. To be an informed citizen requires research, the ability to understand the message behind a pundit’s words and, most importantly, knowing all sides of the issue. And so, on behalf of network news: turn off your brain, listen, no need to interpret–we are here to do that for you. Then you are informed; albeit “Fox News-informed” or “MSNBC-informed.”
Barkin, Steve M. American Television News: the Media Marketplace and the Public Interest. Armonk, N.Y.: M.E. Sharpe, 2003. Print.
Network. Dir. Sidney Lumet. By Paddy Chayefsky. Perf. Peter Finch and Faye Dunaway. Metro-Goldwyn-Mayer (MGM), 1976. DVD.
Outfoxed: Rupert Murdoch's War on Journalism. Dir. Robert Greenwald. Carolina Productions, 2004. DVD.
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