The History of Nike Essays

The History of Nike Essays

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Nike, one of the largest athletic companies in the world, has been making a historical impact in the world of sports for over 50 years. The Mission of Nike is simple, "to bring inspiration and innovation to every athlete in the world." Bill Bowerman,
co-founder of Nike, realized the incredible possibilities for human potential in sports. He understood that any person that has a body is an athlete and with that philosophy he started not just one of the biggest sports companies in the world, but also one of the most influential.
Today Nike employs over 35,000 people across six continents and operates in over 160 countries. Not only has the company become one of the largest athletic companies in the world it also own several subsidiaries as well, which include: Cole Haan, Converse Inc., Hurley International LLC., Nike GOLF, Umbro Ltd., and Nike Jordan. Nike continues to grow and fulfill its mission statement every year by making better products. Many people wonder how Nike is able to make such large improvements on the product line year after year. They do this by working with athletes to make products for athletes. The approach Nike has taken has set themselves apart from the other athletics companies in operation today, but Nike has not always been such an influential company. It started out over fifty years ago with the Blue Ribbon Sports company, and a hand shake between Bill Bowerman and Phil Knight.
During the 1950s, Bill Bowerman was a nationally acclaimed track and field coach at the university of Oregon. He was well known at the time for his experimentation with his runners' equipment to help give them a competitive edge. He tried different track surfaces, several hydration drinks, and most importantly, shoes. Bowerm...


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"Nike History and Timeline." American Studies @ The University of Virginia. Web. 14 Feb. 2012. .
"NIKE, Inc. - About NIKE, Inc." NIKE, Inc. - The Official Corporate Website for Nike and Its Affiliate Brands. Web. 14 Feb. 2012. .
"The Quick History of Nike, Nike Advertising and Nike Brands « Americana Persona." Americana Persona. Web. 14 Feb. 2012. .
"The Shoe Game - Nike History." TheShoeGame.com - Sneakers & Information. Web. 14 Feb. 2012. .
Strasser, J. B., and Laurie Becklund. Swoosh: The Unauthorized Story of Nike and the Men Who Played There. New York: HarperBusiness, 1993. Print.

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The History of Nike Essays

- Nike, one of the largest athletic companies in the world, has been making a historical impact in the world of sports for over 50 years. The Mission of Nike is simple, "to bring inspiration and innovation to every athlete in the world." Bill Bowerman, co-founder of Nike, realized the incredible possibilities for human potential in sports. He understood that any person that has a body is an athlete and with that philosophy he started not just one of the biggest sports companies in the world, but also one of the most influential....   [tags: Business Analysis ]

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