Essay On The History Of Pepsi

The History of Pepsi PepsiCo products are one of the most recognized brands around the world. Today they have one of the largest variety of products but not everyone knows how this recognized company came to be. And it all started in the late 1890’s in New Bern, North Carolina by a pharmacist named Caleb Bradham. He was trying to make money off the recent success of Coca-Cola so he formulated his soda called “Brads Drink”. This would later be renamed Pepsi after he purchased the name trade mark name “Pep cola” for one hundred dollars. After this purchase Bradham paid an artist to create the Pepsi logo shortly after the logo was made ninety-seven shares of stock were issued. Then in about after many years of success they fell on hard times as the great depression fell on the United States after before World War I. The company was forced into bankruptcy, but in the early 1930s the company was purchased by Charles G. Guth. He later reformulated the formula of the popular soda, he soon faced failed to make it successful.” Pepsi” was offered for sale to Coca-Cola, they turned down the offer so a candy company purchased them. After the war soon started to come to an end and the company started to recuperate their losses and started expanding

So they started to introduce larger product sizes, for example the 32-ounce and the 64-ounce packages, and started to cheapen the product packaging with plastic. And during the cold war they became the first American consumer product to be made in the Soviet Union. But they stared to have a customer war with “Coca-Cola”, with that they started a challenge. The “Pepsi Challenge” this move immensely contributed to the success of success of the company in supermarkets and continent stores, becoming the most sold soda in the market of supermarkets and continent stores in the early