History of Coach, Inc. The Coach Brand

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History of Coach, Inc. The Coach Company first started in 1941. The staff consisted of six people who worked to make a leather collection of handmade wallets and billfolds in Manhattan. The techniques these six people used were passed down from previous generations. Patrons started to look to Coach “for their high-quality and unique craftsmanship.” (Coach, Inc. History) Miles Cahn worked for the Coach Company and was later promoted and ran the company in 1950. The company was known for making quality products rather than being in the business of maximizing profits. (Coach, Inc. History) Coach used ideas they found from worn-in baseball gloves. Cahn tried using the qualities he found from the gloves as a way of producing Coach leather goods. Among these qualities was crafting the leather in a way that would make the products “strong, soft, flexible, and deep-toned in color, as it absorbed dye well.” (Coach, Inc. History) Using this method, it set Coach apart from the rest for its distinct method and long lasting products. After running the Coach Company for ten years Cahn decided to buy out Coach and keep with the traditional, non-trendy products that the Coach brand was known for. In 1980 the Coach Company held four floors in a shop on 34th Street in New York and had expanded their product line to purses and briefcases as well. Towards the end of the 1970s Coach began mailing products and opened specialty stores in order to spread to more than department stores. This increased the sales but caused a problem for Coach when the demand became too high for supply to keep up. The Cahns’ purchased land in Vermont in order to start a farm, but once they realized the travelling back and forth was too much and none of their family wanted ... ... middle of paper ... ....d.). Balance Sheet. Retrieved March 30, 2014, from http://investing.money.msn.com/investments/stock-balance-sheet/?symbol=US%3ACOH&stmtView=Ann 2. Coach, Inc. History. (n.d.). History of Coach, Inc. – FundingUniverse. Retrieved March 30, 2014, from http://www.fundinguniverse.com/company-histories/coach-inc-history/ 3. COMPANY PROFILE. (n.d.). COACH. Retrieved March 27, 2014, from http://www.coach.com/online/handbags/genWCM-10551-10051-en-/Coach_US/CompanyInformation/Investor 4. Consumer Discretionary Equities under Review -- Research on NIKE, Coach, Crocs and Deckers Outdoor. (n.d.). The Wall Street Journal. Retrieved March 30, 2014, from http://online.wsj.com/article/PR-CO-20140319-907077.html 5. Sustainability Report. (n.d.). COACH. Retrieved March 30, 2014, from http://www.coach.com/online/handbags/genWCM-10551-10051-en-/Coach_US/CompanyInformation/InvestorR

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