Hiding behind Foundation Essay

Hiding behind Foundation Essay

Length: 713 words (2 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

Hiding with Foundation
What’s behind every product that’s being advertised? What is the purpose of all this advertisement? Is it a good or a bad thing? The Neutrogena commercial Healthy skin liquid make up demonstrates how women can have a perfect skin by purchasing the Neutrogena foundation. The commercial uses a woman that has nice skin with no pimples or pores; it also shows different color shades of foundation and uses phrases such as “Imagine a makeup that can make your skin grow more beautiful every time you wear it”. This commercial can connect to the readings “Making the Emotional Connection” and “Exploitation as cool” because both readings uses strategies that the commercial is using to advertise its product. Even though the Neutrogena commercial uses beautiful woman with a perfect face, smooth skin, and quotes to advertise their products women intend to buy their products because they want to look as beautiful as the woman who is advertising the product and feel more secure about themselves however, not all products work the same with every women.
In the reading “Making the Emotional Connection” from Brandweek, it talks about Emotional branding how marketplace uses emotional aspects on products and how the brand comes to life for people and forges a deeper, lasting connection. The way people feel towards the product leads them in buying it. This reading connects to the Neutrogena commercial because people who advertise these commercials know that many women wishes to have a perfect skin with no pimples, marks in their face, and wrinkles. In the commercial Neutrogena Healthy Skin Liquid Makeup, they use a woman that has perfect skin with no pimples or marks in her face. They use the phrase “Skin can grow more beautifu...

... middle of paper ...

...I believe the way commercials advertise their products it’s a bad thing due to the fact that many of them use skinny women, attractive men, women with a perfect skin that doesn’t even exist in real life. It’s not right to advertise their products the way they do because commercials never use people’s natural beauty and this causes many people to feel insecure about their physical appearance. This can also be the reason why many teenage girls have anorexia because they see beautiful women with a perfect body and they might wish to have their body like that so they start to starve themselves.

Work Cited
Brandweek. “Making the Emotional Connection”. Academic Search Premier. Jan 2001: Vol 42, Issue 5.
Kilbourne, Jean. “Exploitation as Cool”. Branded: The Buying and Selling of Teenagers. Quart, Alissa. New York: Perseus Publishing, 2003. 239 pg. Print.


Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Essay on Identity Is The Foundation Of Your Character

- Identity is the foundation of your character, which can be shaped and molded by the values and beliefs of society. Identity can be perceived as characteristics that one recognizes that are unique to him or her. Identity is like your fingerprint, no two in the world are the same. The fingerprints might look like the same and someone might try to replicate them, but the truth is they are only yours. Identity builds a distinct disposition, which can be influenced by external social perceptions and internal morals....   [tags: English-language films, Short story]

Better Essays
1391 words (4 pages)

Fabrication of the Foundation Essay example

- Imagine culture and society in the 1950’s versus today: What is different. Cars, technology, communication, forms of currency, even social and moral values. You name it. If it existed in the 1950’s it has adapted to suite the world we live in. Since the 50’s, attitudes towards women, children and family have changed. The morals and values that once were the fabric of our society have become weak. Even marriage is no longer held in the same esteem. The so called “American Dream” of a house surrounded by a white picket fence and a family playing in the yard is too simplistic for our modern society....   [tags: morals, social media, minorities]

Better Essays
953 words (2.7 pages)

Essay on History and Laws behind the Federal Food and Drug Act of 1906

- History and Laws behind the Federal Food and Drug Act of 1906 As one of the primary federal consumer-protection laws in existence today, The Federal Food and Drug Act of 1906 was a law that had two primary goals for food and drugs: (a) forbid harmful ingredients and additions and (b) demand labeling of ingredients to inform consumers. According to Janssen (1981), it was hoped that the enactment of this law would eliminate adulterations and poisons sometimes found in foods, sometimes in drugs and often in both....   [tags: Food Drug Administration ]

Better Essays
1240 words (3.5 pages)

Essay about Comparison of "The Hiding Place" and "Night"

- The comparisons and contrasts between The Hiding Place and Night. Both books were written with struggles, tenderness, agony, and fear in mind. Of these two books only one comes out and realizes that what they have gone through was not a cruse but some what a blessing from God, Himself. The struggles both face is more than just man against man but it is also a struggle within to find who they truly are and whom they truly believe in. Both main characters, Eli and Corrie, faced something they never knew they could face but only one comes out stronger than the other....   [tags: Hiding Place, Night, World War II, Elie Wiesel, Co]

Better Essays
1162 words (3.3 pages)

Essay about Hiding Behind The Covers : Age Discrimination

- Hiding Behind the Covers: Age Discrimination Most people are familiar with the phrase “Don’t judge a book by its cover”. Initially, this saying describes the way people decide whether a book is worth reading, but it is more often used to state that we shouldn’t judge people based on their appearance. Despite the fact that this cliché is commonly said in America, it is not often followed when applied to people of opposing ethnicities, genders, or ages. Regardless of these labels, old age does not discriminate like people do....   [tags: Old age, Middle age, Ageing, Gerontology]

Better Essays
1187 words (3.4 pages)

Essay about Comparing and Contrasting the Two Novels "Night" and "The Hiding Place"

- Two books so similar in their journey, and yet so far apart through the roads they take are, Night and The Hiding Place. In The Hiding Place, a book about the life of Cornelia ten Boom, and her journey from her average life to a life filled with pain that helps her discover her strong faith in God. In Night, Ellie Wiesel starts out having more faith in God then in himself, and after having to endure the death of his family, he loses all faith in God and religion. Corrie ten Boom was an adult, when the Gestapo came to Holland, and had much more taken away from her because she had lived more than Wiesel had....   [tags: Night, Hiding Place, World War II, ]

Better Essays
583 words (1.7 pages)

Essay on Night by Elie Wiesel and The Hiding Place by Corrie ten Boom

- The chaos and destruction that the Nazi’s are causing are not changing the lives of only Jews, but also the lives of citizens in other countries. Between Night by Elie Wiesel and The Hiding Place by Corrie ten Boom, comradeship, faith, strength, and people of visions are crucial to the survival of principle characters. Ironically, in both stories there is a foreseen future, that both seemed to be ignored. Before the Great War begins affecting the Wiesel’s and ten Boom’s lives, both families experience a premonition of a dark future ahead of them....   [tags: The Hiding Place ]

Better Essays
1726 words (4.9 pages)

Hiding Behind the Words Essay

- Hiding Behind the Words As I look back at the first paper I wrote for this class, I see lots of things I needed to improve on. I was simple minded in many of my ideas that I wrote about. Throughout the paper I only elaborated on a few thoughts and ideas. It all could have been summed up in two paragraphs. My opening paragraph talked about my whole paper. "A university education is important to me. By getting a degree in geography I hope to improve my knowledge and increase my chances for a good job....   [tags: Writing Education Self Analysis]

Free Essays
1173 words (3.4 pages)

Essay on Bill & Melinda Gates Foundation

- Bill & Melinda Gates Foundation – A Tradition of Giving Both the Gates and French families instilled the values of volunteerism and civic engagement. Our families believed that if life happens to bless you, you should use those gifts as well and as wisely as you can. ¬– Bill and Melinda Gates In 2000, the founder of Microsoft, Bill Gates, and his wife, Melinda French Gates, founded the Bill & Melinda Gates Foundation also known as the Gates Foundation. The Gates Foundation has a diverse global presence with its headquarters in Seattle, Washington and other offices in India, China, Europe, Middle East, and several regions in Africa (Foundation fact sheet, 2015, para....   [tags: Bill Gates, Bill & Melinda Gates Foundation]

Better Essays
1114 words (3.2 pages)

Isaac Asimov's Foundation - Cycles of History Essay examples

- Isaac Asimov's Foundation - Cycles of History Foundation is a novel throughout which the cycles of history are present. Isaac Asimov's peculiar notions on how change in the environment affects the nature of historical change are present throughout this novel. Asimov uses principles of Marxism to fabricate his future history. Asimov also creates a future political structure modeled on the Roman Empire. According to Jean Fielder, one of the greatest influences on Asimov's Foundation novel is Gibbon's Decline and Fall of the Roman Empire....   [tags: Isaac Asimov Foundation]

Free Essays
465 words (1.3 pages)