To market the new energy drink Dr Pepper Snapple Group Inc. has to pinpoint who the target audience the product will attract and how to reach the consumers. This time and effort would not come as a lack luster attempt to increase the value of the company. To develop an advertising campaign the company would need to scrap resources for proper media exposure. There are an estimated 43 million energy drink users in the United States (Kerin 100) to put the competitors products out the minds of the consumer, which no other company that copied Red Bull’s innovative business move has. To reach the hearts of the consumer the product must be reasonable priced but attempting to be the low cost leader could project the notions of a cheap product.
Alternatively Dr. Pepper Snapple Group Inc. could redirec...
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.... The ingredients in the energy drinks raise health concerns for the public. Energy drinks have been known to leave users with impaired cognition and a sense of dependency (livescience). Students often drink the energy beverages to help study for exams and once they see how the flavored energy booster helped them stay awake to meet a deadline they tend to return to energy drinks the next time they are faced with a tough work schedule. Should Dr. Pepper Snapple Group Inc. successfully introduce a healthy energy drink that provides the body with chemicals that help restore wellness? The answer is yes this would be the new innovation the company was looking for to better their brands and send the company to the next level above the competitors. These days everyone is consumed with being healthy because they lack energy if the body is not receiving physical activity.
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