My report is on the company Hewlett – Packard (HP) which was founded in 1939. I mainly focused on the Personal Systems Group (PSG): business and consumers PCs mobile computing devices and workstations which is one of the major industries of HP. In order to succeed in the business industry a company needs to understand its customer’s needs and create wants for them. HP found out that the customer needed light weight, useful notebook PCs through its Research & Development (R&D) centre. Hence, it created a want; a New Commercial Notebook PC Compaq Evo Notebook N1015v which packs the power and performance necessary for mobility into a stylish design for only $899(US $). HP also finds out about its customer needs through online feedback forms and survey. Via that, HP was also able to understand that not everyone are able to use their products hence it has created this HP accessibility products which can be accessed by anyone including people with disabilities and age – limitations. Example of such product under the PSG industry is the Mobile Speak Pocket which was specially made for the visually impaired people. ( Refer To Exhibit 1a – 1c )
HP has to choose a target audience which are the people you are mainly going to sell your products. The target audience for the HP’s PSG industry are the people in the business industry. In order to attract they need to have a customer driven marketing strategy. This strategy is made up of 5 marketing concepts. They are social marketing concept, marketing concept, selling concept, product concept, and production concept. For social marketing concept, companies should consider the society’s long run interests also considering customers wants and needs. HP is committed to reducing its environmental impact of business. HP manages its energy impact by calculating greenhouse gas (GHG) emissions generated by our operations and use of electricity. To achieve organization goals, must focus on knowing the needs and wants of the target market and delivering desired satisfaction better than its competitors; this is called marketing concept. And for selling concept, HP understands the customer needs and wants hence customers will not buy unless there are selling and promotion efforts, hence companies focus on creating sales transactions. HP conducts regular promotions to attract customers and increases sale truncations. For the product concept, consumers prefer products that offer the most in quality, performance and innovative features.
Staples Inc. is the largest retail office supply chain which operates world wide with almost 2000 stores operating in over 10 countries and several more via catalog and delivery order1. Staples offers supplies, office machines, furniture, technology and other business services such as their copy center2. Aside from providing services and products to meet the needs of stakeholders such as the employees, investors and customers, of the corporation, Staples offers a program called Staples' Soul. This program was instituted in order to meet the concerns of all the other stakeholders such as local communities, the government, private organizations, and regulatory authorities. To do so they seek environmental excellence by offering environmentally preferable products and educating stakeholders about environmental issues, they also work for the community through their alliance with the U.S. and international charitable organizations, cause marketing ini...
A great deal of information was covered this week such as, the necessity in which businesses need to effectively plan and set objectives, the strategies utilized and how they are executed to obtains results, and how managements decisions can potentially affect those results. Although each topic covered was found to be interesting and informational, there was something in particular that struck a chord, which was how business establishments have to be flexible and adaptable and in many instances plan and change their strategies of today, in order to keep up with the evolving technology of tomorrow. Something that one often thinks about is how individuals use technology today and how companies that provide that technology are adapting. For instance, author Richard Daft of the textbook, Management, 12th ed. brings to light the potential issues that Intel is facing explaining “As another example of an external threat, Intel, whose microprocessors power most PCs, is being hurt by the decline in demand for personal computers as more people turn to tablets and smartphones.” (Daft, 2016, pg. 259). After reading this, one wanted to take a deep look into what it is exactly that Intel intends to do to overcome this obstacle and found some
Christensen, C. M. (2006). Hewlett-Packard: The Flight of the Kittyhawk (A). Case Study, 5, 8.
began to take over the worlds market for tabulators, clocks, and electric type writers. By 1940 it was the us largest office firms that deals with machines. There sales had reach $50 million.
Born in the eighties, I entered a world of big hair and bad style. In the technological realm there were tape players, VCR’s, and fresh on the market: personal computers. Apple was domination the computer scene with their introduction of the Lisa computer. But not for long, soon computer technology would jump to unimaginable heights. As I grew up the technology around me would continue to grow and advance – quite rapidly I might add.
As the world revolves, there are a lot of changes that happens in the world. For example, in terms of technology, there are a lot of improvements already. Back then, for example, features of mobile phones were only call and text. But more ideas have been developed and people have started to think about how to improve some things so that they can attract more consumers. The result is there are now more, in this case, high-tech phones with carious incredible features such as access to social media, hi-quality camera’s ability to upload to and download from the Internet, e-readers, and video calls for quicker and easier communication.
The world exists where people no longer wear just clothes, but a person wears a watch or a shirt that is always functioning and require a minimum of the wearer’s attention. Laptops are no longer need because with wearable computer on him why needs of a lab top. MIThril’s vision of this project is to provide our gifted society with a better way to computing. Laptops are the thing of the past; wearable computer is the step to the future.
Important companies like Shell, DuPont, BP has been reorganised to generate profits from this green market of goods and services. In this sense, it may sound altruistic, "the sustainability", the logic of profitability and competition is what will determine the ability of companies of the future to meet the changing needs of consumers.
The PC industry is highly competitive and constantly changing as technology evolves and customer needs change. Some of the top competitors in the PC industry are IBM, Hewlett-Packard, Dell and Apple. Theses rivals are constantly jockeying for the top competitor’s position. They compete in prices, product innovation, advertising, etc.
In today¡¦s advancing technology state, one must be aware of information management systems and how they are shaping lives. Many industries are involved in information technology, and it is that technology which enables them to survive. Five major industries are health, services, manufacturing, finance, and retail. It is hard to say which one is affected more by technology because they all are in their own individual ways. The topics of IT they all share, but the way that information technology is used and introduced in each industry makes them different. In such a highly competitive environment, businesses need to take advantage of all the technology they can in order to survive and gain the upper hand. This semester, I focused on the manufacturing industry because it is how many of products become products and how they are brought to us, the consumer.
The demand for memory chips was insatiated. All products had successful launch and carried premium pricing.
But in the use of the term “technology” today, there is far more associated meaning than automobiles or washing machines. It has ushered in an entirely new way of working, and in increasing numbers of organizations, increased options of just where work associated with a particular job will be done. More employees than ever have the option of working at home yet still being employed either full...
First of all, for the working peoples, the appearances of computer technology bring up a convenient
Originated as low-cost manufacturer of black and white televisions in the year 1969, super sized with a semiconductor segment in 1970s, Samsung delivered massive volume of low-cost consumer electronics to domestic and OEM products to both domestic and global markets until 1993. Due to this fact, company didn’t develop global brand awareness until then. In the global arena, Samsung’s brand message was fragmented and its logo presentations were inconsistent.
Throughout the essay, I will be evaluating how globalisation and technology may influence future offices being paper-less and people-less and how communication is heavily influenced by technology.