Herbal Essences: In Pursuit of Beautiful Hair

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Recommended: Societal standards of beauty

In recent years, our physical appearance has become extremely important to us, especially to women. We are concerned with how we look at every moment and will go to great lengths to achieve what we find to be “beauty.” We often become more concerned with our outward appearance than what is on the inside. No matter if it is the clothes we wear, the makeup all over our face, or the latest haircut we have; we spend so much time to look like what society perceives women to be. In doing this, we spend countless hours and dollars every year on the maintenance of our hair.

Thousands of women go to the salon everyday and spend unbelievable amounts of money on a hairdo that will only last a few shorts weeks. The time and money that women spend each day on cutting, dying, curling and brushing our hair is worth it when we receive complements throughout the day. In order to achieve picture perfect results, we test various products. Herbal Essences is one of the top hair care brands that women turn to for their needs and has been for many years.

Beauty will always be sought by women in any culture, so companies must change their approach to beauty as society evolves. Herbal Essences does just this through the years as beauty needs change and become more complex. The Herbal Essences brand has been making beautiful hair for women around the world for almost forty years. While this brand has expanded and changed over time, it still has the same basic purpose today as it did many years ago, to make women’s hair beautiful. Since the definition of beautiful hair has changed over time, so have the Herbal Essences products and advertisements. Even though the products and advertisements have changed over time, the desired result for the customer i...

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...ows that women need their product to help enhance their beauty. Women soon begin to believe that they must rely on Herbal Essences. While Herbal Essences encourages women to let their beauty radiate, they also portray a beautiful woman as being flawless and the image of perfection. Even with the immense changes in advertising throughout the decades, Herbal Essences still promotes their product effectively while also showing the beauty of women.

Works Cited

"The Language of Advertising: Case Study in Denotation and Connotation." Stanford

University. Web. 25 Oct. 2011.

"Leighton Meester, Actress - Celebrity Endorsements, Celebrity Advertisements,

Celebrity Endorsed Products." Celebrity Endorsed Products, Celebrity

Endorsements, Products Endorsed by Celebrities. Web. 25 Oct. 2011.

"Memory Lane {retro Ads}." Beauty Parler. Mar. 2009. Web. 25 Oct. 2011.

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